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randomised clinical trials are the ultimate. forget what the observational studies tell us, if the rct gives us an answer it must be the final word, right? wrong. the value of such trials for the food industry is undeniable, but too often nutrients are pulled out of context, following the same methodology as used for the testing of drugs. but let's not forget that by following the drug model we are supplementing the diet with one or two nutrients, each at a single dose, for a set period of time.

synergy is expanding its ethnic flavours offering with a new line of pastes intended to help manufacturers counter the perception that healthy foods are bland by definition. according to the company, a division of carbery, taste and health are the twin purchasing motivators for consumers today. "it's getting much harder to identify what's most important for consumers these days," said john godwin, commercial director of savoury ingredients.

the no observed adverse effect level (noael) for soy in europe should be two milligrams, says a new study from switzerland, denmark and italy. the study, published in this month's issue of the journal of allergy and clinical immunology , offers industry and regulators an insight into the extent of soy allergy in europe, and might impact food-labelling directives.

ff-b, a smoke flavouring, can damage the genetic material in cells, the europe's food safety agency warned on friday. the european food safety authority (efsa) said it sent its risk assessment of ff-b to the european commission, ahead of a current evaluation of all smoke flavourings used in the bloc. ff-b is among a group of flavourings extracted from natural processes and that mimic the taste obtained through the traditional process of smoking foods.

following the collapse of g4 talks on the doha trade round on thursday, wto director general told the trade negotiations committee on friday that it is time to reassert the basic principles of the round, and that the target has not changed. the beleaguered round was dealt yet another blow last week when talks between the g4 - eu, us, india and brazil - fell apart.