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mars says it will continue to reformulate its products to remove artificial colours, additives and saturated fats where feasible, as it launches a new advertising campaign to play up its ingredient commitments. a company spokesperson told confectionerynews.com that while it had been focusing on promoting reformulation since 2006, research and development into additives was ongoing, particularly in the field of saturated fats.

fermenting wheat flour with yeast helps reduce the levels of a precursor to acrylamide by almost 90 per cent, suggests a new study from denmark. sourdough fermentation, which is used in the production of rye bread, did not greatly reduce the level of asparagine, which may then be transformed into acrylamide on baking or toasting, according to findings published in food additives & contaminants: part a .

as a un expert urges a reduction in meat consumption to help tackle climate change, food manufacturers can help by using less meat in products and ensuring what meat they do use is reared with higher welfare standards. dr rajendra pachauri, chair of the united nations’ intergovernmental panel on climate change (ipcc) and winner of the 2007 noel peace prize, is scheduled to speak this evening at a lecture hosted by compassion in world farming (cwf).

while there has been more optimism hovering over the post-reform eu sugar industry this year, abf cites the new regime as having an on-going effect on the profits of its sugar division. sugar reform was introduced in europe in 2006 with the aim of improving competitiveness and market-orientation of the eu sugar sector and guarantee its long term future. under the programme, financial incentives have been offered to the less competitive producers to leave the market.

louisiana was holding its breath when hurricane gustav made landfall last week. it promised to be the mother of all storms as it roared towards the gulf coast but fortunately the region, along with the food industry it supports, was spared. however it has hammered home the old boy scout motto: “be prepared”, a lesson that you are never too old to learn as there is always a disaster waiting to happen.

a new development in natural raspberry flavors can match a number of the fruit’s unique taste characteristics amidst growing demands for the product in food and drinks, says its manufacturer. frutarom usa claims that the latest addition to its ‘with other natural flavors’ (wonf) line can meet both demand for more authentic flavor tastes and products that are naturally sourced.

the store has recalled the affected batch from sale. the product being recalled is: sainsbury's strawberry pencils (75 grams) with a best before date of july 2009. the food standards agency also noted that no other sainsbury's products are known to be affected..

cefiore said that its signature item, italian frozen yogurt, is non-fat, low in calories and is available in a variety of flavors. other offerings include flavored snow ice, waffles, smoothies and a selection of coffee and organic tea drinks. cefiore is expanding its reach to markets including new york, philadelphia, boston, washington dc, orlando, miami, dallas, houston, san antonio, minneapolis, kansas city, phoenix, san diego, san francisco, portland and vancouver bc.

the menu was created with football fans in mind featuring items at a value of $8.99 that can be shared as an appetizer or as an entree, the company added. according to the company, the menu includes mini buffalo chicken sandwiches called 'buff chix', shaken in hot sauce and topped with bleu cheese crumbles; 'ultimate training burgers' which are mini burgers topped with bacon, lettuce and tomato; 'split ribs' single cut and smoothed in hooters daytona barbecue sauce as well as 'lots-a-tots', tater tots piled high and loaded with bacon, cheese, sour cream and chives.

according to starbucks, the new breakfast assortment is the next step in the company's commitment to providing food and beverage selections that support a healthy lifestyle. all of the items are claimed to be made with wholesome ingredients such as: whole grains, real fruit, nuts and seeds, healthy fats such as omega-3s. additionally, these products contain no artificial colors, flavors, sweeteners or high fructose corn syrup, the company said.