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the mapping of ‘taste dialects’ could help food firms develop products that appeal to the specific preferences of consumers in certain geographical locations, according to a taste psychologist. consumer tastes vary wildly around the world, and even within countries there can be marked differences in favoured flavours and textures. a new study conducted for costa coffee by food psychologist greg tucker and the university of nottingham’s flavour research group investigated the development of taste preferences in the uk as a result of culture, geographical and environmental influences.

the uk’s food standards agency (fsa) is seeking individuals who believe they have suffered a reaction to aspartame to take part in a pilot study. aspartame is commonly used in diet and low calorie food products, including soft drinks and chewing gums. it has been permitted for use in europe since the 1980s. although some studies have suggested possible adverse effects, the european food safety authority (efsa) has scrutinised their methodology and findings and has repeatedly reaffirmed its view that aspartame is safe.