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feeling hard-pressed to squeeze regular meals into your busy schedule? well, it turns out that you’re not the only one reaching for on-the-go solutions, according to recent research. the npd group’s a look into the future of eating study, released on july 7, found that overall consumer preference for convenient food options will continue to grow in popularity over the next decade. findings were based on results from npd’s national eating trends, which collects data annually from about 5,000 individuals, and tracks subject consumption for 14 consecutive days.

sales in the long-established carbonated drinks segment have been flat to slightly down over the past five years, according to mintel, a leading market research company. during 2003-08, mintel estimates the regular soda segment lost 15.6 million consumers age 18 and over, and the diet soda segment only added half as many, or 7.8 million adult consumers. the chicago-based research company also found 34 percent of all adults who purchase beverages started drinking more water and fewer carbonated beverages to manage weight or other health conditions such as diabetes compared to 2006, as outlined in its "america's changing drinking habits" report (february 2009).