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kraft foods is putting on the glitz for its ritz brand with a campaign featuring celebrities such as wyclef jean, guy fieri and tiki barber, among others. the effort, by euro rscg, new york, comes as sales of kraft’s no. 1 cracker brand typically jump 25 percent in the weeks leading up to the super bowl, according to the company. the campaign, themed “tailgate,” is also the latest evolution of kraft’s “open for fun” push, which aims to court a younger audience for the 66-year-old nabisco cracker brand.

the american heart association (aha) recently reported the results of a study conducted on cooked fish and how various cooking methods affect omega-3 fatty acid content. the study team found that baked or boiled fish is far healthier than fried, salted or dried fish.the study consisted of nearly 200,000 men and women from various ethnic backgrounds who were divided into groups based on intake of different types of prepared fish as well as other foods high in omega-3 oils.

for the first time, a long-term health study has demonstrated that the mediterranean diet may help diabetes patients control their blood sugar without the use of medication."a mediterranean-style diet is a very important part in the treatment of diabetes," said endocrinologist loren greene of new york university medical center, who was not involved in the study. "we knew that, but there just hasn't been a good study to confirm this before.

early americana is remembered in part for its legacy of homesteading and family farming where families grew their own fruits and vegetables, raised their own animals for food, and traded their goods locally with neighbors. today's american landscape has changed dramatically; a mere one to two percent of all consumed food is locally grown and over 90 percent of it has been processed. experts believe that the modern food system has led to the obesity epidemic, noting that a shift back to locally-grown food would remedy the problem.

women over the age of 65 have a head start when it comes to mental faculties... if they drink 3 cups of coffee per day, that is. caffeine consumption in moderation is now a proven boost to women's mental health.when taken in moderation, it appears that caffeine can actually be a boost to women's health - and in particular, their capacity for memory. a report published in the august 2007 issue of the american academy of neurology's medical journal revealed the results of a study conducted by the french national institute for health and medical research (inserm), which focused on the impact of caffeine in both men's and women's health.