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the cius is calling for the european commission to act now to keep sugar supplies within the eu market rather than export the sweetener, with it claiming that eu based confectioners and other food and drink manufacturers are facing sugar supply difficulties. cius, which represents the european sugar using food and beverage industries, said that while its members back the commission’s recent decision to suspend the €98 per metric ton import duty on cxl concessions sugar as a positive step towards maintaining eu sugar market balances it is not significant enough to address the scale of the current issue.

a new study examining the wider context in which foods are advertised on uk television has found that ‘incidental’ foods shown tend to be significantly healthier than the primary foods being advertised. the researchers – from the institute of health and society at newcastle university – found that about two-thirds of food advertisements did not contain any incidental food or drink items.

new owners are being sought for united biscuits after the private equity owners of the firm ended exclusive talks with chinese food giant bright food group, opening the field to new bidders the news is reported to open up a possible £2 billion ($3.2 billion) sale. it is speculated to that u.s. food groups kraft, campbell soup co and kellogg\'s, which all looked at united biscuits before chinese food group bright food entered exclusive talks, are likely to be invited back into the process after the with shanghai-based group failed to come through with a formal offer.

awareness of the importance of nutrient profiling within the eu food industry is prompting many companies to reformulate products to decrease calorie content, fat, sugar and salt in products, which gives rise to the challenge of maintaining tastes that will still appeal to end consumers. caroline négre, brand and marketing manager, rousselot, discusses her firm’s work with hydrolised gelatine, which as a low calorie protein can be used to reformulate everything from desserts to dairy products and gummy sweets; it contains no e numbers, a decreased calorie load and low fat content, but retains the textures and tastes consumers demand.

tate & lyle has postponed the launch of its new digestive health ingredient stalactis due to the uncertain eu regulatory environment. stalactis was due to be launched at health ingredients europe (hie) 2010 in madrid this week, and was even trailed in the official show newssheet. but global marketing and communications director caroline sanders told nutraingredients that tate & lyle decided to postpone the launch due to regulatory uncertainty.

the european union has confirmed that biological testing for the detection of marine biotoxins will be replaced by a more reliable chemical method from next summer. the switch will see the mouse bioassay (mba) ditched in favour of a chemical test to uncover the presence of diarrhetic shellfish poisoning marine biotoxins (dsp) in bivalve molluscs like mussels, cockles, oysters or scallops.

the european commission said it wants to introduce a region-wide ban on the use of bisphenol a (bpa) in baby bottles and has launched discussions with member states over the matter. the decision to pursue a ban on the chemical in polycarbonate baby bottles comes in the wake of an updated opinion delivered by the european food safety authority (efsa) at the end of september.

functional bread has significant potential but its widespread appeal is some way off due to cost and sensory challenges, claims a datamonitor researcher. consumer analyst at the market research firm, mark whalley, said that the more health conscious consumer will remain the dominant user of added value breads for the foreseeable future. meanwhile, a recent report from the product launch analytics (pla) division at datamonitor said the functional food market could soon branch out into more everyday products, such as bread, which claims related to enhanced health, vitality and beauty.

“it’s a pity that talking business to business or doing ‘trade’ advertising barely makes it onto most media schedules for food brands” said susie cole, publisher of australian food news and long time advertising & marketing professional. “most media buying agencies are concentrating on consumer focussed digital, tv, radio & print while building brand awareness amongst grocers, convenience stores, restaurateurs, food service companies, wholesalers, distributors and other food industry professionals falls to pr companies trying their best to get ‘free’ mentions in a dwindling number of impactful publications” susie said.

kripalu said the expansion will take place at the company’s existing six facilities in india but declined to comment on investments and any additional output. asked if cadbury will be selling more products from kraft portfolio, kripalu said: “as of now we are still focusing on our core confectionery business.” he added that the integration process of synergising distribution channels of cadbury and kraft in the country is “still ongoing”.