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children with greater exposure to tv commercials are more responsive to food promotion messages than children with lower advertising exposure, according to new research. the research, published in pediatrics, examined the food preferences of a group of 281 children aged six to 13 years old, finding that children who watch adverts for unhealthy food on television are more likely to want to eat high-fat and high-sugar foods, irrespective of branding.

aspartame supplier ajinomoto says a health claim opinion that refused the role of intense sweeteners in weight management defies ‘common sense’. sugar-sweetened foods and drinks are not a cause of weight gain, says efsa the european food safety authority (efsa) article 13, general function opinion delivered yesterday found replacing sugars with intense sweeteners does not contribute to the maintenance or achievement of a normal body weight or normal blood glucose concentrations.

a new natural colour for fermented milks is brighter and also cheaper than alternatives on the market, according to manufacturer chr hansen. ‘red strawberry fragaria 100 ws’, offers “excellent stability” during the product’s shelf-life, claims the ingredients supplier. highly concentrated and water soluble, the liquid contains 15 per cent carminic acid, said chr hansen. the colour has “superior process stability” qualities, said the firm.

a new method of assessing blood sugar responses to foods may help to compliment the glycemic index, according to research. the test, known as a glycemic profile, differs to the glycemic index measurement by measuring the blood sugar response for longer, and considering fluctuations in levels. researchers responsible for developing the new measure believe that the glycemic index concept has shortcomings because it takes its value from the area of the blood sugar response curve.

a high-fat challenge test employing cutting edge –omics technology may generate more and better information about the health effects of dietary ingredients and supplements, say researchers. researchers from tno have demonstrated that the method, which is assessed using metabolomics and proteomics technology, can provide additional information on the metabolic effects of dietary ingredients and thus help to provide greater information on the health effects of diet than current testing methods.

ninety-two percent of consumers agree that eggs are an important part of a healthy diet – but 30 percent of respondents limit eggs due to cholesterol concerns, according to a new mintel report. senior analyst at mintel bill patterson said: “older egg buyers confront heart-health issues and therefore limit egg consumption because of the cholesterol. the over-55 egg buyer is a prime target for low-cholesterol eggs and egg substitutes, and could be reminded that cholesterol levels in eggs have fallen.

new guidelines launched today set out streamlined safety systems between food manufacturers and the packaging used for their products, said the british standards institute (bsi). the specification - pas 223 prerequisite programmes and design requirements for food safety in the manufacture and provision of food packaging - provides a common international process for developing a prerequisite programme (prp) for food and drink packaging safety, said the body.

australian pork ltd’s annual australian ham week, 3-10 july, kicks off again with the winners of the nationwide quest to name the country’s very best australian ham. apl, the national representative body for pork producers, said the week was an opportunity to celebrate australia’s excellent home-made ham, and for consumers to take advantage of its australian porkmark trademarked label to identify wholly australian pork products.

the latest offering in the organic yoghurt market, five:am, has launched with six new flavours and boasting a wholly natural manufacturing process, free of gluten, gelatin, preservatives, starches, artificial colours, flavours, stabilisers or sweeteners. creator, surfer and long time yogi david prior, said he was inspired to create a product that allowed him to have a clear ecological conscience during one of his early morning moments of clarity.

agro farma, the us company behind popular new yoghurt brand chobani, has acquired australia’s bead foods, maker of gippsland dairy and rowena choc-tops. the deal, announced yesterday for an undisclosd sum, is a “major milestone” for agro farma, ceo and founder hamdi ulukaya said. “this acquisition marks a major milestone for agro farma as we expand our global reach into key international markets. and we couldn’t have picked a better partner to start with,” ulukaya said.