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euromonitor’s take on functional foods from finland to ireland
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in the second part of a series on the european market for health and wellness foods and drinks, nutraingredients.com tales a look at consumer behaviour in finland, norway, russia, the uk and ireland. the information below is taken from a series of health and wellness reports published by the market researcher euromonitor in july 2010. finland the economic downturn had quite an impact on health and wellness foods in finland, particularly for drinks, which recorded a “large decline” in sales. this decline is expected to continue through 2010, but an increase is expected from 2011 onwards, boosted by the forthcoming tax on sweet and soft drinks that the government will introduce at the end of this year. consumers are likely to increasingly turn towards functional foods in search of something new. “the fact that better for you products are now available within all health and wellness areas means that they are no longer perceived as being innovative,” said euromonitor. for this reason, innovation in the market is crucial, as consumers are no longer satisfied with low-fat or vitamin-fortified options. however, people do tend to prefer existing local brands, making it a tough – but not impenetrable – market for new entrants. norway norwegian consumers are also very partial to domestic products, a preference which recently led to the introduction of the nyt norge certificate, which guarantees that a product was locally manufactured. the market for health and wellness products in norway was not greatly affected by the tightening economy, with the category outperforming regular food and beverages, which themselves continued to record strong growth during 2009. moving forward, health and wellness products will record “steady but slower” growth, partly due to the increasing maturity of the market and partly due to consumer price sensitivity. however, functional products do not make the spotlight, with focus instead expected to be on organics. russia functional foods are shaking off their niche status in order to enter the mainstream in russia, with consumers increasingly looking for products with added beneficial nutrients. “many consumers now understand that the adoption of healthier eating habits is a form of preventative healthcare, in that by changing their diets they can improve certain aspects of their health while also reducing their risk of some diseases.”
Source :foodnavigator.com
Date :
10
September
2010
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do functional foods work? watching recent actions by scientific agencies, regulators and industry players themselves of late, one might be forgiven for thinking that the functional foods dream is falling a little short of the reality. we’re talking about the biggest food companies in the world being told the claims that help sell some of their foods are deceptive and misleading.
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ingredients supplier beneo has conducted research into the functional beverage market in spain which pointed to particularly strong consumer demand for products giving energy that can be scientifically substantiated. company market research manager christian niederauer said: “although the focus groups were held at a variety of times and with different target groups, the feedback was unanimous - mental alertness as well as prolonged and balanced energy were the benefits most required from spanish consumers’ functional drinks.
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a dietician for the british heart foundation has said the body would not routinely recommend functional food and drinks for health benefits.the comments to just-food come on the back of a report by market intelligence firm key note on wednesday (23 june) that revealed the uk functional food and drinks market is expected to continue to grow over the next five years, but at a slowing rate. the report found that the major issue in food and drink development and manufacturing remains health, boosted by the threat posed by the rising level of obesity.
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just-food articles are only available to registered users and members.join now for increased accessthere are various access options to choose from. all provide instant access to the latest news, insight and expert analysis.the functional food and drinks market is expected to continue to grow over the next five years, but at a slowing rate, according to a report by market intelligence firm key note.
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the royal irish academy (ria) elected paul ross, the head of food research at teagasc for admission today (4pm, friday, 28 may 2010) in recognition of his academic achievement. this is the academy’s 225th admission of new members since it was founded in 1785. paul ross was among only 24 academics on the island of ireland to achieve this highest academic distinction. professor nicholas canny, president of the ria, said that this group ‘is as accomplished and as academically diverse as any cohort elected since our founding members signed the roll in1785’.
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limagrain céréales ingrédients (lci) is highlighting the clean label credentials of its functional flours that can be used to help address some of the challenges faced by cake and pastry manufacturers. lci’s range of products provides clean label alternatives to achieving what it describes as “three important cake making objectives”. they are controlling the dough rheology, keeping the cake soft, and suspending added ingredients, according to anne lionnet, marketing manager for bakery at lci.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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recently approved under the eu 
a new initiative to identify 