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global functional drink growth eases in recession
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global sales of functional drinks continue to rise but the recession has dampened progress, according to a new zenith report. market researchers zenith international said functional drink sales rose 3 per cent in 2008 to 26.5bn litres. this is down on an historic growth rate of 8 per cent a year between 2003 and 2008. fitting normally into the premium price category, functional drinks have come under recessionary pressure. substantial slowdown was seen in north america while most other regions experienced solid growth rates. global variation zenith market development director gary roethenbaugh said the decline in north america was due to the impact of the worsening economic climate in 2008 and the relatively well developed nature of the us market. north america held a 41 per cent share of global volume in 2008. having become established in north america and europe, functional drinks sales are now growing fastest in emerging markets. zenith said east europe has made significant gains in recent years and now accounts for 4 per cent of the global market. moving forward, the research firm expects the middle east to drive growth in energy drinks and asia pacific and latin america to eat into north american dominance of the sports drinks market. even in the developed markets growth is expected to continue, albeit at a slower rate than the meteoric levels of recent years. “look good and feel good” roethenbaugh said health and wellness will remain the main driver in the functional drinks market in 2010. but he said that within that broad church, those products that promise to help consumers “look good and feel good” are set to perform best. examples of products in this category include skin health and weight management drinks. by 2013, zenith estimates that the global market will reach 35bn litres, which is equivalent to 6.9 litres per person. currently, consumption per person lies at 5.5 litres, having risen from 4.0 litres in 2003.
Source :foodanddrinkeurope.com
Date :
4
January
2010
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foods spiked with fructans from the agave plant may help protect against osteoporosis and other diseases such as diabetes and colon cancer by boosting the body’s absorption of calcium, according to a new study presented at the 239th national meeting of the american chemical society. “fructans are considered functional food ingredients because they affect body processes in ways that result in better health and reduction in the risk of many diseases,” said researcher mercedes lópez, ph.
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understanding the science of how the human gut functions and the role that diet plays in human health will be explored at a major international functional foods conference in cork, this week. foods have an enormous role to play in keeping people healthy and many foods have properties that can enhance the health of those that consume them. a ‘functional food’ is one that serves a purpose beyond basic nutrition, promoting health or reducing the risk of certain diseases.
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soybean lecithin coated with a biopolymer may provide an encapsulation technique for a range of ingredients, according to a study from an international team of researchers. ellagic acid, a polyphenol with antioxidant activity, was used as a test substance and encapsulated in a liposome made from soybean lecithin, which was subsequently coated in a biopolymer composed of chitosan and dextran sulphate, researchers report in the journal of functional food.
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the latest in a long line of functional or ’super’ foods, coloured chickpeas have recently been found to be more beneficial than the more well known cream and beige chickpeas. coloured chickpeas have significantly higher antioxidant qualities than the regular cream and beige color varieties, according to a new study in the journal of food science, published by the institute of food technologists in chicago.
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forming partnerships and tapping external resources can be the winning ticket in the functional foods market, says enterprise ireland, which is sponsoring an event on consumer and regulatory acceptance next month. ireland has been positioning as a force in functional and healthy foods. last year four of ireland’s biggest healthy ingredients companies – carbery, dairygold, glanbia and kerry - joined with academics to form food for health ireland (fhi), a group that will bring together partners up and down the value chain to develop and market ingredients and functional foods.
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scientists at the university of granada have identified and characterized for the first time different antioxidant compounds from functional foods such as olive oil, honey, walnuts and a medicinal herb called teucrium polium. the scientists used two new techniques—capillary electrophoresis and high resolution liquid chromatography—to identify and quantify a great part of the phenolic compounds contained in these foods.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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