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functional foods set to surge?
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against the background of growing health consciousness among consumers, the demand for foods that support and enhance health is continuing on an upward trajectory. this is evident from the growing uptake of natural and safe alternatives such as functional foods and beverages and dietary supplements, all of which form an integral part of the nutraceuticals space. consumers are displaying a preference for convenience food with palpable benefits. responding to this trend, the food industry has been working toward offering healthy products, fortified with nutrients to confer potential health benefits that go beyond the purview of simple nutrition. steadily these products are emerging in the mainstream, although sales results have not been as high as many expected for a number of reasons such as consumer skepticism and ineffective marketing. new analysis from market researchers frost & sullivan, nutraceuticals–global developments in dietary supplements, has found, however, that, with the growing awareness among all age groups about healthy living, the consumers’ perspective of maintaining a healthy lifestyle is undergoing a radical change, triggering a shift toward alternative and safe methods such as the use of nutraceutical products. “significant volumes of scientific studies have proven that nutraceuticals may be beneficial in preventing the onset of chronic disease conditions including diabetes, cardiovascular disease conditions, and obesity,” notes technical insights research analyst bhavatharini rajesh. “a higher awareness level of the prevention of various disease conditions is the key driver for companies in the nutraceutical space to develop natural products enriched with vitamins, minerals, proteins, fibres and more.” rising healthcare costs are also helping to bolster growth in the nutraceuticals space. both the ageing population and younger generation are resorting to these preventive measures instead of spending large amounts on conventional treatment. “although the prospects for the market look upbeat, regulatory challenges have slowed market momentum,” rajesh noted. “manufacturers in this space have to contend with stringent standards imposed by the various regulatory bodies that oversee the safety and efficacy of nutraceutical products.” to obtain regulatory clearance from the authorities, manufacturers must ensure that their product complies with the standards set by the regulatory board. therefore, companies must provide adequate scientific proof to confirm that the product is safe for consumption and offers significant health benefits. participants in this space have to walk the tightrope, communicating the advantages of their products while conforming to the dictates of the scientific and regulatory bodies, the report concluded. -->
Source :ausfoodnews.com.au
Date :
18
January
2010
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foods spiked with fructans from the agave plant may help protect against osteoporosis and other diseases such as diabetes and colon cancer by boosting the body’s absorption of calcium, according to a new study presented at the 239th national meeting of the american chemical society. “fructans are considered functional food ingredients because they affect body processes in ways that result in better health and reduction in the risk of many diseases,” said researcher mercedes lópez, ph.
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understanding the science of how the human gut functions and the role that diet plays in human health will be explored at a major international functional foods conference in cork, this week. foods have an enormous role to play in keeping people healthy and many foods have properties that can enhance the health of those that consume them. a ‘functional food’ is one that serves a purpose beyond basic nutrition, promoting health or reducing the risk of certain diseases.
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soybean lecithin coated with a biopolymer may provide an encapsulation technique for a range of ingredients, according to a study from an international team of researchers. ellagic acid, a polyphenol with antioxidant activity, was used as a test substance and encapsulated in a liposome made from soybean lecithin, which was subsequently coated in a biopolymer composed of chitosan and dextran sulphate, researchers report in the journal of functional food.
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the latest in a long line of functional or ’super’ foods, coloured chickpeas have recently been found to be more beneficial than the more well known cream and beige chickpeas. coloured chickpeas have significantly higher antioxidant qualities than the regular cream and beige color varieties, according to a new study in the journal of food science, published by the institute of food technologists in chicago.
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forming partnerships and tapping external resources can be the winning ticket in the functional foods market, says enterprise ireland, which is sponsoring an event on consumer and regulatory acceptance next month. ireland has been positioning as a force in functional and healthy foods. last year four of ireland’s biggest healthy ingredients companies – carbery, dairygold, glanbia and kerry - joined with academics to form food for health ireland (fhi), a group that will bring together partners up and down the value chain to develop and market ingredients and functional foods.
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global sales of functional drinks continue to rise but the recession has dampened progress, according to a new zenith report. market researchers zenith international said functional drink sales rose 3 per cent in 2008 to 26.5bn litres. this is down on an historic growth rate of 8 per cent a year between 2003 and 2008. fitting normally into the premium price category, functional drinks have come under recessionary pressure.
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scientists at the university of granada have identified and characterized for the first time different antioxidant compounds from functional foods such as olive oil, honey, walnuts and a medicinal herb called teucrium polium. the scientists used two new techniques—capillary electrophoresis and high resolution liquid chromatography—to identify and quantify a great part of the phenolic compounds contained in these foods.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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