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have meat substitutes missed the boat?
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many consumers around the globe are turning away from meat as health, price and ethical concerns grow. but the latest market research indicates that meat substitutes are failing to pick up the slack. in the third part of the foodnavigator focus on meat substitutes, we take a look at the market for meat and meat replacements and the reasons behind the declining growth rates for both categories. “growth rates for meat are declining, but this is actually appearing to be the case for meat substitutes too. perhaps surprisingly, in markets such as spain, italy and the uk, there is not much difference in growth at all despite the perception that people are switching from one to the other. the figures for the substitutes are more worrying still when you factor in the much lower base rates, which usually exaggerate any growth,” says datamonitor analyst mark whalley. current market data for meat and meat analogues can be found at the bottom of this article. meat consumption declines analysts point to four key drivers for a general decline in meat consumption in europe and north america. these are: health, ethics, price and ethnocentrism. health: whether justified or not, many consumers perceive meat to be unhealthy, particularly red meat which has been linked to cardiovascular disease. “several diets encourage the consumption of less meat, or even complete abstention. as a society that is growing increasingly obese, more and more consumers are looking to these kinds of diets as a means of managing their weight,” says datamonitor. ethics: the analyst also points out that eating meat has increasingly become a moral issue, with people turning away from meat as they do not agree with the killing of animals. price: with meat getting more expensive, some consumers are looking for alternatives, whether these are meat analogues or something completely different. however, whalley points out that prices are also going up for meat substitutes. “actually as a percentage of total cost some of the substitutes are increasing in price faster,” he says, which partly explains why meat analogues have not taken off. ethnocentrism: “consumers have grown more concerned with the possible dangers of consuming meat, especially that imported from elsewhere,” says whalley. historical food crises such as the bse/beef and swine flu cases have made some consumers reticent to eat meat due to fears over safety. consumers are also proving to be somewhat less inclined to consume products imported from a long way away, as evidence by the rise of the localism trend. meat analogues: missed opportunity? however, market analysts indicate that meat substitutes are generally not shaping up to consumer needs and expectations, prompting them to suggest aggressive changes if the market is to be salvaged. according to a survey conducted by mintel, over half of consumers are disappointed with the variety of meat-free products, with a strong perception of poor taste of these products.
Source :foodnavigator.com
Date :
19
August
2010
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the six new beef cuts feature a line-up of lean steak and roast options including santa fe cut, which is similar to a flank steak, and is good for fajitas, stir fry or for shredded beef; round petite tender, which is cut into medallion steaks, and works well on a bed of pasta or a roast for two.the others in the new line of cuts are san antonio steak - ½-inch lean steak, works well with a marinade; tucson cut, a lean cut for foodservice operations; braison cut, which is suitable for any braising application; and merlot cut, which is red in color, lean and ideal for ethnic dishes.
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ukrainian meat producer mhp posted a 35% increase in net income during the second quarter, which it attributed partially to foreign currency gains, as well as volume gains in chicken meat sales. the firm posted uah537m (us$68m) in earnings, up from uah390m in the same period of 2009. revenue grew 36% to uah1.76bn, while ebida grew 11% on the same quarter of the previous year to reach uah662m. in the first half, net income grew 18% to uah812m, while revenue increased 44% across the half to uah3.
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vegetarian protein options have come a long way from the once-ubiquitous lentils and tofu as food scientists have stepped up to the challenge of creating innovative meat substitutes. while popular meat alternatives include soy, wheat and quorn – a mycoprotein derived from fermentation of the fungus fusarium venenatum – there are a number of emerging opportunities in the meat substitutes market.
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eating too much red meat may increase the risk of heart failure by 24 per cent, according to a data from american male physicians. an average of 9.5 servings of red meat per week was associated with a significant increase in heart failure risk, compared with only 1.5 servings per week, according to data from 21,120 men participating in the physicians’ health study. “to the best of our knowledge, this is the first study to evaluate the relationship between red meat consumption and hf risk in a large cohort,” state the researchers in nutrition, metabolism and cardiovascular diseases.
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* australia’s beef industry has consistently reduced emissions intensity for producing beef since 1990 * continued r&d aims to find ways to further reduce emissions while increasing productivity meat and livestock australia (mla) this week announced that the australian beef industry has achieved a 6.5% reduction in emissions per kilogram of beef produced since kyoto protocol reporting began in 1990 .
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the products subjected to recall include: country morning garlic sausage ring which comes in 1kg with upc 0 57316 08493 4 10 and best buy dates 10 se 03, 10 se 10, 10 se 14, 10 se 15; olympic fine meats ukrainian garlic sausage weights ranging between 1kg and 1.5kg with best before dates 10 au 27, 10 au 28, 10 se 08, 10 se 09, 10 se 17, 10 se 29, and 10 oc 09.the other products include olympic fine meats ukrainian garlic sausage which are sold at deli counters with best before dates upto august 10, 2010.
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the u.k. food standards agency (fsa) recently announced that the meat from a cloned cow has made its way into the food supply. according to a recent bbc report, a u.k. farmer purchased cloned bull embryos from the u.s., bred the animals and sold one of them as food back in july 2009.the report states that steven innes, the farmer who purchased the cloned embryos and sold the cloned meat, did so in full accordance with the law.
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the us department of agriculture\'s food safety and inspection service (fsis) became aware of the problem on july 15 when the agency was notified by the california department of public health (cdph) of a small e. coli o157:h7 cluster of illnesses with a rare strain as determined by pfge subtyping.after further review, cdph added another patient from february to the case count, bringing the count to seven.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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