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london-based multinational brewer sabmiller has mounted a more aggressive approach in its attempt to take over the australian-based foster’s group limited. sabmiller has announced it is taking it is bypassing the foster’s group limited board and making a a$4.90 per share bid directly to the shareholders. the new direct offer to the shareholders comes just days ahead of the release of foster’s fiscal-year financial results.

fosters is advising shareholders to ignore sabmiller’s (sab) latest takeover bid, saying the offer price “undervalues the company”. sab went hostile with its bid yesterday, taking the $10bn (€6.9bn) offer straight to the fosters’ shareholders. this followed the rejection of sab’s bid by the fosters board in june for being too low. on the announcement of its new offer, sab said there had been “no willingness to engage” from the board, which is why the firm was taking the bid directly to fosters’ shareholders.

cadbury has become the latest food brand to dip a toe in the in the experimental waters of augmented reality as part of a growing trend in interactive packaging. the kraft-owned confectionery producer is the launch partner for blippar, a new smartphone app that generates virtual experiences by superimposing graphics, audio and other sense enhancements onto physical products. cadbury is using blippar’s technology to turn its chocolate bars into a free augmented reality game, in what is claimed to be a world first.

food manufacturers and marketers who are “irked” by tight nutrition claim regulations are being offered practical steps to ensure they comply with the rules whilst remaining competitive. there are 29 approved nutrition claims in the european union a free report from the uk consultancy, healthclaimseurope.com, has summarised the key nutrition claims regulations from the perspective of a food and beverage marketing manager, in an easy-to-use format, so they don’t stray from the regulations.

cadbury has spent £4.5m installing new equipment to manufacture chocolate drinks in-house at its chirk factory near wrexham, while the company says its somerdale site will be sold within months. the confectionery giant also processes cocoa into cocoa liquor and cocoa butter on its welsh site, for use in cadbury dairy milk chocolate. a cadbury spokesman told foodmanufacture.co.

irish dairy and ingredients group kerry has turned in a”solid” first half of 2011 that saw it increase volumes, weather raw material price hikes, and see success in a “go-to-market” functional ingredient strategy as profits jumped 6.1% on 2010 figures. profits are up 6.1% at kerry for h1, \"despite significant raw material and input cost inflation\" kerry notched trading profits of €214m for the first half of the year, with sales jumping 8.

plans by mcdonald’s corporation to expand its store network in china could spell good news for australia’s beef producers. the fast food chain plans to bring the number of its restaurants in china from 1,356 to 2,000 by 2013 and, according to mcdonald’s australia, australia’s beef producers are well placed to benefit from the expansion. mcdonald’s australia’s skye oxenham told australian food news, “australia is already one of the largest beef suppliers to the mcdonald’s system worldwide, especially in asia.

woolworths has announced it is offering its customers a more efficient way to do their grocery shopping with a newly launched iphone application. customers can personalise the app to their local woolworths supermarket and create an aisle ordered shopping list, making it easier to navigate the store. customers can also add items to a shopping list with a barcode scanner, access recipes, and receive exclusive member offers and weekly catalogue specials.

nestlé waters saw strong 5.8 per cent organic growth over the first six months of 2011 due partly to double digit sales in certain european markets. the company’s water segment saw sales of chf 3.4bn (€3.2bn) over the first half of the year, with a 8.6 per cent rise in trading operating profit margin. in a conference call, roddy child-villiers head of investor relations said pricing had turned positive in the second quarter after a year of reducing brands.