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asa rules against constipation supplement adverts
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the uk advertising standards authority (asa) has ruled against press adverts promoting the bowel health potential of probiotic and fibre-containing food supplements due to a lack of scientific backing. the asa ruled that the claim that lepicol could, “make it easier to keep your bowels healthy" was not backed by trials using the specific formulation of the product and therefore told the healthy bowels company the advert must not appear again. the supplement contained psyllium husks, inulin and five probiotic strains. the healthy bowels company submitted to the asa trial summaries utilising these ingredients with people with irritable bowel syndrome. the healthy bowels company noted a synergy between the three ingredients as had been highlighted by two of the submitted studies. it also noted a government campaign to increase fibre consumption, which lepicol could contribute to. but the asa ruled the ad gave the impression lepicol could help bowel health, “rather than increased fibre intake per se.” “we therefore expected to see product-specific evidence to support the claim,” the asa wrote. “we noted the study summaries sent by hb on the individual ingredients in lepicol, their interaction with one another, and their effect on bowel health, but understood that the studies were conducted on those with existing digestive illnesses, such as ibs, and not healthy adults. we noted that we had not seen evidence to demonstrate that the specific composition of lepicol could improve or maintain bowel health and therefore concluded the claim "lepicol ... can make it easier to keep your bowels healthy" had not been substantiated and was likely to mislead.” however complaints against the advert’s implication that fibre and probiotics were required for better bowel health and that lepicol was efficacious because it was natural were not upheld by the asa.
Source :foodanddrinkeurope.com
Date :
21
July
2010
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the food standards agency, the uk food watchdog, will lose its remit over nutrition and labelling after the coalition government confirmed it would revamp the agency.the uk’s department of health (doh) said last night (20 july) that the fsa will have a “renewed focus” on food safety in the country. the announcement came after reports last week claimed the fsa was set to be disbanded. responsibility over nutrition and labelling will switch to the doh and the department for food, environment and rural affairs (defra).
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the future of the food standards agency, the uk food watchdog, dominated the headlines in the early part of the week and again brought to the fore the uk coalition\'s emerging policy on food and health. the interplay between food and regulation was also brought into sharp relief with the latest proposals from the eu on gm food. some light relief, however, came with the high-spirited agms held by uk retailers sainsbury\'s and marks and spencer.
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novozymes has announced that it has obtained food safety system certification 22000 (fssc 22000) for a wide range of its enzymes targeting bakery and other food sectors. the supplier said that its food manufacturer customers are seeking evidence of documented safety to ensure that the quality of their products can be proved, and it maintains that the fssc 22000 enables that level of assurance and transparency about a certified third party\'s products.
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the food standards agency in wales has published a summary report of a focused audit programme that was undertaken between september 2009 to march 2010. the audits examined the food law enforcement services of 10 welsh local authorities, and were carried out as part of the agency’s work to maintain and improve consumer protection and confidence.
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the food standards agency has today started a uk-wide consultation on the best way to help businesses better protect against e. coli o157 contamination. a public inquiry into the e. coli o157 outbreak in wales in 2005, in which one child died, recommended that the agency should review its guidance to food businesses.
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the european food safety authority (efsa) has issued a guidance document on performing human health risk-benefit assessments for foods. the document, available here , focuses on human health risks and benefits, and does not take into account other considerations, such as cost effectiveness. it recommends a ‘stepwise’ approach, which would ensure a thorough review of findings at the end of each step to allow for a comparison of risks and benefits in the assessment.
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abolishing the uk food standards agency (fsa) would be a backward step that could sacrifice the body’s independent science-based approach and push food policy formation back into the political arena, former efsa chairman professor patrick wall told foodproductiondaily.com. leading food safety expert prof wall was responding to reports of uk government plans to dismantle the fsa and hand over its roles to separate departments.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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the government has today announced its intention to retain the 
