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shoppers still prepared to pay for healthier foods, says research
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consumers are prepared to pay more for foods that note health attributes on packs, and are becoming more aware and sophisticated in their attitudes to diet and food labelling, according to research from tate & lyle. the ingredient firm has repositioned elf in recent years towards healthy ingredients and food formulation. it has a number of platforms to help food manufacturers reduce the levels of less desired nutrients in food, like fat, sugar and salt (rebalance), boost nutritional content (enrich), and make cost-efficient foods (optimize). at the same time, food products’ claims about nutritional content is a matter of major debate as the european level at present. new regulation on food labelling, including mandatory on-pack information on certain nutrients, is making its way through the law-making process. the new health claims regulation is also being implemented and is re-shaping the landscape of the functional foods sector. the new survey, commissioned from harris interactive and conducted online in july in germany, france, the uk, spain and italy, asked 1565 people about their healthy eating interests. at least half of consumers said they see less sugar and fat in products as being important benefits. and around 80 per cent said they would be prepared to spend more on foods that make specific health claims, such as ‘helps to control cholesterol’ and ‘improves cardiovascular health’. however only 20 per cent were prepared to make any concession to taste to have a healthier product. the survey also threw up some interesting views on sweeteners. three out of four consumers said fructose is their favourite sweetener; and polydextrose was deemed to be the favourite fibre. “understanding that consumer still view health and wellness as extremely important and look to on-pack labelling for guidance will enable our customers to respond to these consumers’ preferences,” said anne barry, marketing officer. the company will be airing the full findings of its survey at the fie trade show in frankfurt in mid-november.
Source :foodnavigator.com
Date :
19
October
2009
Category :
restaurants and Food industrie
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the key food sectors in australia are weathering the global recession well, the latest research from leatherhead’s global food markets shows, with frugalism far less prevalent than in most other global markets. although there are signs that consumers have begun to economise during the slowdown, many sectors reported strong growth in 2008, with 2009 sales estimates also positive. baby food sales, for example, rose 8.
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the notion of going green, buying organic, and sourcing free trade products is gathering momentum in australia and around the world, but research released in australia suggests the added expense remains a significant deterrent. business information analysts ibisworld decided to test the theory that sustainable grocery shopping was too expensive, revealing that, while the ‘organic’ food shopping basket was 70% more expensive, there are a host of cost-effective ‘green’ options.
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the uk government has set in motion a review of food policy and strategies with the publication of an analytical study on current and emerging food trends. among the analysis, the report found that the british diet has shifted considerably in recent history. while the origin of food is becoming a more important factor, people have been eating more pre-prepared foods in the last ten years.
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spanish food consumption increased by 1.9 per cent last year compared to 2001, according to the latest data from the country's ministry of agriculture (mapa) announced this week by agriculture minister, miguel arias cañete. the figures confirm the continuing increase in annual food consumption which began in 1997. the figures are based on food consumption and expenditure data from 6,000 households, 700 hotels and restaurants and 200 catering organisations.
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the image of grains needs a fundamental makeover in order to encourage consumption globally, according to the r&d director of pasta firm barilla, who said the enduring perception of grains as 'empty' energy is the major hurdle that needs to be overcome. this perception, he said, has stayed with consumers since the days of the low-carb craze, and it is up to the grains industry to transform this image to one of 'relevant' and 'good' energy.
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