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simplot australia takes control of prominent frozen food brands
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simplot australia has now taken over the frozen meals brands of nestlé after reaching an agreement a couple of months ago. the melbourne-based subsidiary of us firm j r simplot took control of the licence of prominent frozen meals brand lean cuisine and maggi frozen brand at the end of november. the deal also involves the acquisition of the papa giuseppi frozen pizza brand and the manufacturing facility at pakenham in victoria. the pakenham factory will become the cornerstone manufacturing facility and is now operating as the gippsland food company. gippsland food company will work as a stand alone business with the aim of becoming the leading supplier to the australasian ready meals market, simplot said. under the licensing agreement for lean cuisine and maggi frozen foods simplot australia will acquire the right to manufacture, market and sell the products throughout australia and new zealand. “our strategy is based around building leading brands through superior product offering, innovation and exceptional service. another key growth platform has been acquiring assets and brands that are a sound strategic fit and benefit from the company’s capabilities and capacity,” terry o’brien, managing director of simplot australia, explained. “we are a leading player in the frozen vegetables, potatoes and seafood categories through our birds eye and i&j brands. the license agreement and relationship with nestlé is extremely exciting for us as it will add tremendous value to our existing frozen foods expertise.” “moving into ready meals is a logical extension of our offer…” mr graham campbell, managing director, nestlé australia ltd said the agreement, which was similar to other arrangements entered into by nestlé in both australia and internationally, made business sense for both parties enabling each of them to concentrate on and pursue their respective areas of strength. “this represents a great opportunity to grow the lean cuisine brand, which is recognised as a leading brand in nestlé’s global nutrition health and wellness portfolio,” he advised. “we look forward to further developing what has become a significant brand within the healthy frozen food sector here in australia and we are confident that papa giuseppi and the balance of pakenham’s portfolio will contribute strongly to the success of gippsland food company.” -->
Source :ausfoodnews.com.au
Date :
10
December
2009
Category :
restaurants and Food industrie
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the current pace of life demands speedy solutions from the food industry. the ready meals market in western europe, one of the strongest performing areas of the food sector worth €7.3 billion in 2001, is set to grow to €8.7 billion by 2006. a new consumer insight programme, the result of consumer surveys, focus groups and interviews from market analysts datamonitor, presents ten key consumer insights for ready meal, prepared pizza and meal kit players.
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the frozen foods market is showing signs of a revival in the tough economic climate, with indications that consumers are switching back from higher-priced chilled foods to frozen alternatives in order to save costs and reduce waste. data from tns worldpanel shows a steady increase in the growth rate for the uk frozen food sector over the past year, from 3.1 per cent 12 months ago, to 4.
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latin america presents growing opportunities for investment for food manufacturers, even as the economic crisis takes its toll on american and european markets, according to a new market report. specialist research organization leatherhead food international released the report, entitled ‘emerging food markets in latin america’, in which it analyzes opportunities for food manufacturers on the continent.
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latin america presents growing opportunities for investment for food manufacturers, even as the economic crisis takes its toll on american and european markets, according to a new market report. specialist research organization leatherhead food international released the report, entitled ‘emerging food markets in latin america’, in which it analyzes opportunities for food manufacturers on the continent.
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spanish food consumption increased by 1.9 per cent last year compared to 2001, according to the latest data from the country's ministry of agriculture (mapa) announced this week by agriculture minister, miguel arias cañete. the figures confirm the continuing increase in annual food consumption which began in 1997. the figures are based on food consumption and expenditure data from 6,000 households, 700 hotels and restaurants and 200 catering organisations.
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retail sales of prepared foods in europe showed an increase of 5.2 per cent between 1996 and 2001, according to a recent study by market analysts datamonitor. once aimed at \"singles\" food manufacturers are now turning to families and children. according to datamonitor prepared meals have become standard fare as consumers across europe look to reduce the amount of time they spend on routine tasks such as cooking.
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Coca.Cola
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PEPSI
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Mcdonald
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Nutrika
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Mumika
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