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m&s caters for quality tastes - conveniently
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marks & spencer's decision to launch its first ever range of ingredients for home cooking taps into some of the key consumer trends in food: convenience and a desire to know what is in the food we eat. there has been a considerable backlash against artificial additives in packaged foods in the light of negative publicity on certain colours and preservatives, not least last year's southampton study, which linked certain additive cocktails to hyperactivity in children. consequently, retailers have been making serious moves to market their food products along healthy lines. m&s, along with tesco, has been regarded as one of the pioneers in drawing up a list of ingredients to be eliminated from its products. and asda set out to remove all artificial colours and flavours from its products by the end of last year. but the new move from m&s, which sells exclusively its own brand products, looks to be going one step further by catering to an increasing desire to cook for oneself instead of just putting a ready meal in the microwave - whilst still staking the same claim on quality. the uk retailer started selling a range of 150 ingredient products this month, and expects to be offering 300 by june. the initial line up includes store cupboard basics like dried vegetables, beans and grains, herbs and spices, accompaniments such as rice and noodles, and flour. on the other hand, for more convenient home cooking m&s is now to sell some recipe mixes for bread and cakes, and spice blends - both wet and dry. this caters to people who want to cook at home, but need convenience at the same time to fit the activity into a busy, high-pressure lifestyle. michelle strutton, a consumer analyst at mintel, told foodnavigator.com agreed that m&s is tapping into a trend for consumers who want more input in their meal preparation. "it is…appealing for those looking for high quality ingredients, possibly who buy these types of products from waitrose and tesco and sainsbury's premium ranges." she added that people are looking for higher quality in the foods they eat, and this trend has fuelled growth in the organic sector. notably, some of the ingredients in the new m&s range are organic. mintel data does not, however support any idea that the ready meals market is declining in the uk and that ingredient mixtures could be seen as a replacement to sales from that arena. the uk is a major market for ready meals, with 71 per cent of consumers saying they buy them and 23 per cent using them once a week or more. strutton said that tgi europa data used in mintel's reports does not indicate that consumers in the uk aren't turning away from ready meals. "m&s is in a good position in the ready meals market because of its high quality image. in fact, the whole ready meals market is driven by own-label rather than branded products, especially in the chilled sector."
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
18
January
2008
Category :
restaurants and Food industrie
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the current pace of life demands speedy solutions from the food industry. the ready meals market in western europe, one of the strongest performing areas of the food sector worth €7.3 billion in 2001, is set to grow to €8.7 billion by 2006. a new consumer insight programme, the result of consumer surveys, focus groups and interviews from market analysts datamonitor, presents ten key consumer insights for ready meal, prepared pizza and meal kit players.
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the frozen foods market is showing signs of a revival in the tough economic climate, with indications that consumers are switching back from higher-priced chilled foods to frozen alternatives in order to save costs and reduce waste. data from tns worldpanel shows a steady increase in the growth rate for the uk frozen food sector over the past year, from 3.1 per cent 12 months ago, to 4.
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simplot australia has now taken over the frozen meals brands of nestlé after reaching an agreement a couple of months ago. the melbourne-based subsidiary of us firm j r simplot took control of the licence of prominent frozen meals brand lean cuisine and maggi frozen brand at the end of november. the deal also involves the acquisition of the papa giuseppi frozen pizza brand and the manufacturing facility at pakenham in victoria.
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latin america presents growing opportunities for investment for food manufacturers, even as the economic crisis takes its toll on american and european markets, according to a new market report. specialist research organization leatherhead food international released the report, entitled ‘emerging food markets in latin america’, in which it analyzes opportunities for food manufacturers on the continent.
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latin america presents growing opportunities for investment for food manufacturers, even as the economic crisis takes its toll on american and european markets, according to a new market report. specialist research organization leatherhead food international released the report, entitled ‘emerging food markets in latin america’, in which it analyzes opportunities for food manufacturers on the continent.
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spanish food consumption increased by 1.9 per cent last year compared to 2001, according to the latest data from the country's ministry of agriculture (mapa) announced this week by agriculture minister, miguel arias cañete. the figures confirm the continuing increase in annual food consumption which began in 1997. the figures are based on food consumption and expenditure data from 6,000 households, 700 hotels and restaurants and 200 catering organisations.
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retail sales of prepared foods in europe showed an increase of 5.2 per cent between 1996 and 2001, according to a recent study by market analysts datamonitor. once aimed at \"singles\" food manufacturers are now turning to families and children. according to datamonitor prepared meals have become standard fare as consumers across europe look to reduce the amount of time they spend on routine tasks such as cooking.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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