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healthy ingredients makers court mainstream food at ift
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ift expo is bridging the gap between dietary supplement ingredients and mainstream food manufacturers, with companies who once focused on nutrition in a capsule now looking to supply functional food ingredients. cognis nutrition & health and lycored are two such examples of companies well-established in the us dietary supplement ingredients market, but edging into new territory so as to expand their client base into the growing category of value-added foods. while the us functional food market is said to lag behind that of europe, both companies say there is no question it will catch up. "we are investing a lot in the functional food industry in advance," udi alroy, vice president of global marketing and sales, told nutraingredients-usa. "our goal is to make lycopene a mainstream functional food ingredient." cognis also foresees this same growth for the category. "we're getting into functional foods in the us because it will become main stream," cognis vice president dave eckert told nutraingredients-usa. the german group's health division markets numerous branded healthy ingredients, including tonalin conjugated linoleic acid (cla), vegapure plant sterols and sterol esters, as well as its newest addition omevital omega-3 fish oils. "our focus this year is these three key ingredients for the functional food arena," said eckert. israeli firm lycored specializes in carotenoids and its flagship ingredient is lyc-o-mato tomato lycopene. "the us is really pill-oriented," scott larkin, director of marketing and business, told nutraingredients-usa. "so we've really led in with dietary supplements." however, the company has already made headway into the us functional foods market because its lycopene ingredient also acts as a colorant and thereby potentially enhances foods on two different levels. despite testimony that the north american market for functional foods is less developed than the european one, the sheer size of the us market is already making it the place to be for healthy ingredients makers. market researcher global industry analysts recently predicted in a report that the functional food and beverage market will reach $109bn by 2010 - with the us, europe and japan accounting for approximately 90 percent of this global consumption of functional food and beverage. the us is the largest single domestic market for the category, according to the report, with an estimated $29bn in sales in 2007. global industry analysts positioned europe and japan as following closely behind at second and third respectively. at the same time as healthy ingredients makers are courting mainstream food manufacturers, the food manufacturers have their eye out for how to add value to their products. "manufacturers are looking for new ingredients," said alroy. "and for foods, lycopene is equivalent to this." consumer health awareness drives functional food sales, but such products can be even brought to market technical challenges have to be overcome. and, according to alroy, functional food research and development takes longer than that for dietary supplements. both companies have been investing further in the us functional food market of late by means of either expanding facilities or hiring new experts in the field. cognis recently took food industry veteran sharrann simmons on board as its new senior marketing manager. as part of cognis' approach to mainstream manufacturers, simmons' goal for the company is get its name known in the food industry before approaching a significant number of big players. the next step would be to determine the needs of each potential client and their consumers. "there's a wide audience for our products," said simmons. "but we need to structure our message depending on who our client is."
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
30
July
2007
Category :
Codiments,Desserts,food additi
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understanding the science of how the human gut functions and the role that diet plays in human health will be explored at a major international functional foods conference in cork, this week. foods have an enormous role to play in keeping people healthy and many foods have properties that can enhance the health of those that consume them. a ‘functional food’ is one that serves a purpose beyond basic nutrition, promoting health or reducing the risk of certain diseases.
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identifying and exploiting natural marine resources for use in foods for health, is the topic for discussion by leading scientists at the teagasc ashtown food research centre in dublin, today, wednesday 14 october. nutramara is a marine functional foods joint research initiative, led by teagasc ashtown food research centre and funded by the marine institute and the department of agriculture, fisheries and food.
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a major open day for the food industry is taking place at the teagasc moorepark food research centre in fermoy, today, 9 june. the open day celebrates 20 years of research at moorepark with exhibitions on research in functional foods, food ingredients, dairy foods and food quality. the interaction with industry for which the centre has achieved a strong international reputation is also being highlighted.
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as 2008 drew to a close, new zealand’s hortresearch and crop & food research merged, as the country aims to stay competitive and innovative. “at a time of global fiscal concern it is essential that we retain our competitive edge by continuing to innovate and add value,” said peter landon-lane, chief executive of the new institute. the combination of the world-renowned research institutes will now be known as the new zealand institute for plant and food research limited, and will trade as plant & food research.
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new zealand today launched a major initiative to boost its food and beverage exports, including nz$19m earmarked for new market development and a roadmap for innovations. exports play a major role in new zealand's economy, largely because it is an island nation. food and beverages exports are valued at nz$15bn per annum - double the figure for 1990 and now accounting for half of all exports for the country.
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europe's health food industry has 'under-utilised' the nutraceutical properties of carotenoids and consumers are still unaware of their health benefits, finds report on the $348.5 million (€291.4m) carotenoid market. also this week, frost & sullivan awards new entrant to synthetic beta-carotene segment allied biotech corporation. market research company frost & sullivan says that carotenoids, still used primarily as a colouring agent for the food and feed industries, have only been widely used in supplements in germany.
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in 1926, the commonwealth government created the council for scientific and industrial research, the body that later became csiro. to commemorate the 75th anniversary of this event, several functions were held throughout australia last year. one of these, organised by aifst nsw branch food microbiology group and the australian society for microbiology food microbiology special interest group, presented an historical survey of the work of csiro scientists in food microbiology.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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the current trend towards 