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dsm strikes new deal for italian distribution
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as time-pressed italians and mediterranean interest from abroad are driving growth in the italian food sector, dsm food specialties is positioning to grow sales of its bakery enzymes and savoury ingredients with the appointment of azelis as its distributor. dsm has been active in the italian market for many years, both selling directly and through distributors. it has worked with azelis in the past on beverage enzyme, but the new agreement extends bakery enzymes and savoury ingredients as well. the new agreement is expected to open new doors to dsm’s ingredients, as they sit well alongside azelis’ existing portfolio of ingredients. the distributor, whose life sciences operating unit in italy is known as giulio gross, has dedicated sales people with food technology degrees, who know how to present a present an ingredients and how it can be implemented. marianne kentie, regional distributor manager for emea at dsm food specialties, stressed that the appointment of azelis is part of dsm’s growth strategy, which emphasizes innovative products. she was not able give any details of the ingredients firm’s projected growth in sales in italy. italian trends tonio grassman, international business director, azelis food & health and general manager of giulio gross, told foodnavigator.com that there is a big trend in convenience food growth in the italian market, as “mammas don’t have all the time they had in the past”. according to euromonitor international, the italian ready meals market was worth some €1753 in 2007, and experienced growth of 43.1 per cent since 2003. compound annual growth rate was 7.5 per cent. however grassman said that not all the food manufactured in italy is destined to be consumed by italians. there is huge interest in italian-style products from northern european countries, which makes for huge opportunities to develop products such as pasta and meat applications that are adapted to the tastes of consumers in an export market. on the savoury ingredient front, this trend translates into potential for yeast extracts. indeed, dsm has moved to take advantage of general demand from processed foods, salt reduction technologies, and the natural trend by increasing its yeast production capacity in the netherlands by 35 per cent. as for enzymes, grassman said that the market is already developed but that there are good opportunities to bring innovative enzymes into the market – particularly where there are new functionalities and the potential to reduce costs. kentie said that dsm has a “full pipeline of products” , both enzymes and other ingredients, and makes new launches on a continuous basis. uk distribution dsm has also recently signed a distribution deal with s black for savoury ingredients, bakery enzymes and beverage enzymes in the uk. this is driven by the same growth drive on the part of dsm – and s black is also part of the azelis group, which comprises some 36 companies in total and operates in 26 european countries. the azelis group saw sales of €1.1bn in 2007.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
7
January
2009
Category :
Rest
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the current pace of life demands speedy solutions from the food industry. the ready meals market in western europe, one of the strongest performing areas of the food sector worth €7.3 billion in 2001, is set to grow to €8.7 billion by 2006. a new consumer insight programme, the result of consumer surveys, focus groups and interviews from market analysts datamonitor, presents ten key consumer insights for ready meal, prepared pizza and meal kit players.
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\"premium foods are the latest attempt by supermarkets to tempt consumers.\" such were the vociferous words of the uk consumer association (ca) this week. in a new which? report from the ca released on thursday, just over half the premium products tested scored higher than their standard sister ranges. the report claims that sophisticated packaging and tempting names such as \'the best\' and \'extra special\' might be unfulfilled promises.
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in spite of the global downturn, 2009 turned out to be an eventful year for the food industry. economic recovery, albeit a slow and slightly faltering one, should bring equally if not more interesting times. ben cooper looks at what is likely to be dominating the headlines in the coming year. as 2009 closes and the food industry prepares for a well-earned break - and a chance to consume far too much of its own product - attention inevitably turns to what might be dominating the headlines over the next 12 months.
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the growth in ageing populations across europe is opening up potential for food and drink manufacturers, according to research from datamonitor, and companies could end up reformulating products just to target the over 50s. the 50+ age group is becoming a key demographic with strong spending power that cannot be ignored, said matthew taylor, consumer market analyst at datamonitor, and co-author of a series of new datamonitor reports on senior consumers.
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the ready meals market is anything but on its way out, as manufacturers tap into healthy trends and revitalise products once seen as favoured by 'couch potatoes' and people with no time to pay attention to proper healthy eating. according to a new report from mintel called "eating habits: improving the appeal of convenience options in europe", the ready meals market in germany, france, uk, italy and spain is worth €8.
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the trend for 'clean label' foods containing few e-numbers is emanating from the uk market but it is not yet a keen priority for consumers, retailers and manufacturers in every country, says gc hahn. e-numbers are used on food product labels throughout the eu and refer to additives - be they colours, preservatives, antioxidants, acidity regulators, thickeners, stabilisers, emulsifiers, anti caking agents, flavour enhancers or other miscellaneous ingredients.
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warranted or not, it comes as no surprise to learn that there is growing concern among uk consumers over food safety. according to new research from mintel, 41 per cent of adults were concerned about the safety of food in 1997, while in 2002 this figure has risen to 44 per cent of consumers. the report revealed that there is a considerable difference in attitude between men and women with over half of women (51 per cent) worried about food safety, compared to just 36 per cent of men.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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marks & spencer's decision to 
as the pressures of weak 