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News of premium ready-meals set for strong growth
new garlic range includes 'unique' sterilised pouch garlic
food nutrition labels fail to impress european consumers
front-of-pack ‘traffic-lights’ ineffective for health choices
roquette splits open pea cells for new insoluble fibre
ohly opens shanghai application centre, sales office
uae: singapore food industries eyes middle east
national starch brings pre-gelatinised flour to europe
modern food production and poor nutrition 'cause depression', report
conagra campaign targets health-conscious consumer
unilever: success for proactiv functional food brand
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  conagra campaign targets health-conscious consumer  

conagra's new 'green is good' marketing campaign for its healthy choice range shows just where food companies are targeting their resources. the campaign, which is aimed at health-conscious consumers, includes television advertising, in-store programs, free-standing inserts in local papers, consumer promotions and coupon sampling. "green is good," said bill partyka, vice president, healthy choice marketing for conagra foods frozen foods. "it's simple. it's effective. the beauty of the phrase is that we are calling out 'green' and 'good' - two words that resonate with what consumers already know and believe about healthy choice." indeed, company research shows that consumers strongly associate green with the identity of healthy choice, and that taste is one of the key reasons why consumers purchase the product. the company therefore hopes to reinforce this identification through its campaign. the marketing initiative also underlines exactly where food makers are channeling their resources. while ready meals continue to enjoy rapid growth rates due to consumer preferences for convenience, growing concern over health means that nutrition now plays a critical role in purchasers' decision making process. indeed, american consumers are becoming a lot more label-conscious than they once were. there is growing awareness for example of the danger of trans fats, and as of january 1 of course, trans fat label will be obligatory. in addition to its new campaign, conagra also intends to highlight a variety of new offerings such as microwaveable soup bowls and a variety of new dinners. the healthy choice range now offers a wide variety of more than 200 premium products, including frozen prepared meals and new meals that aim to incorporate contemporary culinary trends. the line also offers an array of delicious soups and sauces, a variety of meats at the deli counter, conveniently pre-packaged lunch meats, wholesome bread and popcorn, and a host of ice cream flavors and novelties. "green is good is one of the most comprehensive marketing campaigns we've ever launched for healthy choice," said partyka. "the campaign was tested in three markets this past spring and generated a significant lift in sales. our expectation is that the green is good campaign will provide a solid boost for retailers as well as the brand." partyka believes that the campaign will drive home to consumers the message that healthy choice is great-tasting food that people can feel good about eating. "retailers will also experience the goodness and premium quality of the brand as data reveals healthy choice consumers spend more per grocery store visit and have higher dollar sales at the register," he said.


    Source :foodqualitynews.com     Date : 16  August   2005    Category : restaurants and Food industrie


new garlic range includes 'unique' sterilised pouch garlic

the uk-based global supplier of poultry, red meat and food ingredients, rectory foods has launched a new range of premium frozen and dehydrated garlic together with what it describes as an “innovative,” sterilised pouch pack garlic product. the company’s divisional director food ingredients, matthew armitage told foodnavigator.com: “we have chosen these products for our range as they can be supplied in various quantities, pack sizes and formats to meet the needs of our customers – from caterers through to large-scale food manufacturers. more

 Source : foodnavigator.com   Date : 8 June 2010   Category : Fruits And Vegetables
food nutrition labels fail to impress european consumers

less than one-third of european consumers look for nutrition labels when shopping, according to a new study by the european food information council (eufic) published in the journal of public health. the survey of consumers in the uk, sweden, france, germany, poland and hungary tested awareness of nutrition labels in six product categories: breakfast cereals, soft drinks, confectionery, ready meals, salty snacks and yoghurts. more

 Source : foodanddrinkeurope.com   Date : 27 January 2010   Category : Impression And Package Service
front-of-pack ‘traffic-lights’ ineffective for health choices

traffic-light labelling on the front of food packages do not change the relative healthiness of consumer purchases, says a new study from oxford university. when applied to ready meals and sandwiches, front-of-pack traffic-light labelling did not change the purchasing habits of consumers over a four week period, according to results published in the current issue of health promotion international. more

 Source : foodnavigator.com   Date : 17 December 2009   Category : Impression And Package Service
roquette splits open pea cells for new insoluble fibre

roquette is extending its pea-derived ingredient offering with a new insoluble fibre from the interior of the legume, which can be used both as a fibre-content booster and for its emulsifying and gelling properties. the french ingredients firm already offers a soluble fibre, nutriose, which comes from wheat or corn and is marketed mainly for its nutritional advantages and facility to reduce sugar and fat content. more

 Source : Food Ingredients Food Science - Additives, Flavours, Starch   Date : 3 December 2008   Category : Dairy Products
ohly opens shanghai application centre, sales office

ohly is opening a new food application centre and sales office in shanghai, as the its new yeast extract plant in harbin nears opening. the company, part of abf ingredients, announced its plan to build the yeast extract facility in acheng, harbin, in late 2007. it is expected to be operational by the end of this year, and will produce more than 15,000 tonnes of yeast extracts for food and fermentation. more

 Source : Food Ingredients Food Science - Additives, Flavours, Starch   Date : 30 June 2008   Category : Economic News
uae: singapore food industries eyes middle east

singapore food industries is looking to boost its presence in the middle east with plans to help build a ready meals factory in united arab emirates. the company said today (9 may) it is helping with the construction of the site, to be based in abu dhabi. sfi is in talks with the uae over providing technical knowledge and the company said it is hopeful its ready meal products will eventually be produced on-site. more

 Source : company) just-food.com)   Date : 9 May 2008   Category : restaurants and Food industrie
national starch brings pre-gelatinised flour to europe

national starch introduced an extension to its homecraft range of functional flours to the european market at fie this year called express 760, aimed at building viscosity and texture in instant and ready-to-heat foods. the company's main message at the london trade show focused around texture, and its mission is to enable manufacturers to make processed food products that have the same texture as home- or restaurant-made foods. more

 Source : Food Ingredients Food Science - Additives, Flavours, Starch   Date : 16 November 2007   Category : Grains,Cereals And Oil Seeds a
modern food production and poor nutrition 'cause depression', report

two charities have issued a stark warning that unless there is a major overhaul of uk food and farming policies, there will not be enough healthy and nutritious food to eat in the future. in a report published today entitled feeding minds , the mental health foundation and the sustain alliance for better farming and food looked at around 500 peer-reviewed studies related to nutrition and mental health, conducted a national opinion poll concerning food consumption and perception and mental health history, and spoke with a number of experts in the mental health and nutrition areas. more

 Source : foodqualitynews.com   Date : 16 January 2006   Category : Food And Health
unilever: success for proactiv functional food brand

anglo-dutch food company unilever this week reported faster growth in the leading brands, strong expansion of operating margin and strong progress for the fourth quarter of 2001. underlying sales grew by 4 per cent in the quarter, and by 4 per cent for the year. the impact of the company\'s disposal programme led to sales in the quarter being 1 per cent lower than last year. sales for the year, including the impact of acquisitions and disposals, were 11 per cent ahead. more

 Source : Food Ingredients Food Science - Additives, Flavours, Starch   Date : 15 February 2002   Category : Functional Foods
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