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food nutrition labels fail to impress european consumers
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less than one-third of european consumers look for nutrition labels when shopping, according to a new study by the european food information council (eufic) published in the journal of public health. the survey of consumers in the uk, sweden, france, germany, poland and hungary tested awareness of nutrition labels in six product categories: breakfast cereals, soft drinks, confectionery, ready meals, salty snacks and yoghurts. researchers recorded whether or not shoppers looked for nutritional information before selecting the product. only 16.8 per cent of shoppers searched for nutritional information and researchers found wide variations in different countries and product categories, one of the study leaders, professor klaus grunert, of aarhus university, denmark, told foodnavigator.com. of those who did look for information, the focus was on fat, calories, sugar and salt in the nutrition table and the guideline daily amounts (gda) label. healthier products but most consumers in all six countries were able to use gdas to identify the healthier products, and most uk consumers could identify the healthier product regardless of the labeling system. across the categories, 17% of shoppers looked for nutrition information mainly on the nutrition table, gda label or the ingredients list. the researchers concluded: “….the low use of nutrition labeling could be explained by a lack of motivation among consumers to use the information rather than by their inability to understand and interpret the information.” shoppers’ understanding of gda labels was highest in the uk, sweden and germany, more limited in hungary and poland and questionable in france. researchers attributed the high level of awareness in the uk to the prominence of nutritional issues, particularly nutrition labelling, in the public debate. age and social grade were also found to influence label awareness. older shoppers tended to have more interest in healthy eating, but less nutrition knowledge. social grade appeared to have an influence on consumers’ ability to process nutritional information. labelling systems most consumers were able to make correct health inferences from nutrition labels with no major differences between the labeling systems such as traffic lights, gdas and colour-coded gdas. researchers’ in-store observations were followed by 11,800 in-store interviews on consumers’ purchase choices with 5,700 completing more detailed questionnaires. nutrition labelling is currently not required in the european union unless a health or nutrition claim is made. but new legislation could make nutrition labelling mandatory, and may prescribe a specific format for front-of-pack nutrition labels. grunert concluded: “while there are several nutrition labelling schemes across europe, our findings show that people recognise them and generally know how to use them to make informed nutrition choices. nutrition labeling should be seen as a key element in a rounded public health strategy.”
Source :foodanddrinkeurope.com
Date :
27
January
2010
Category :
Impression And Package Service
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singapore food industries is looking to boost its presence in the middle east with plans to help build a ready meals factory in united arab emirates. the company said today (9 may) it is helping with the construction of the site, to be based in abu dhabi. sfi is in talks with the uae over providing technical knowledge and the company said it is hopeful its ready meal products will eventually be produced on-site.
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two charities have issued a stark warning that unless there is a major overhaul of uk food and farming policies, there will not be enough healthy and nutritious food to eat in the future. in a report published today entitled feeding minds , the mental health foundation and the sustain alliance for better farming and food looked at around 500 peer-reviewed studies related to nutrition and mental health, conducted a national opinion poll concerning food consumption and perception and mental health history, and spoke with a number of experts in the mental health and nutrition areas.
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conagra's new 'green is good' marketing campaign for its healthy choice range shows just where food companies are targeting their resources. the campaign, which is aimed at health-conscious consumers, includes television advertising, in-store programs, free-standing inserts in local papers, consumer promotions and coupon sampling. "green is good," said bill partyka, vice president, healthy choice marketing for conagra foods frozen foods.
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anglo-dutch food company unilever this week reported faster growth in the leading brands, strong expansion of operating margin and strong progress for the fourth quarter of 2001. underlying sales grew by 4 per cent in the quarter, and by 4 per cent for the year. the impact of the company\'s disposal programme led to sales in the quarter being 1 per cent lower than last year. sales for the year, including the impact of acquisitions and disposals, were 11 per cent ahead.
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