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mixed trends affect growth in functional foods
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diet market grows as waistlines expand
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the european market for diet foods is likely to grow steadily over the next few years as the population continues to grow heavier and more out of shape, according to a new report from market analysts datamonitor. the persistent media image of the ideal body has made consumers more conscious of their own figure, the report suggests, in turn fuelling the growth in the dieting market. but it is about more than just losing weight, datamonitor suggests - people are now keen to hone and tone their bodies as well, and this impetus should push the value of the diet market to something in the region of €96 billion by 2006, the report predicts. datamonitor suggests that one-third of western european consumers are now overweight, suggesting that by 2006 this will have increased to almost half. germany, italy and spain will be the heaviest countries with over 50 per cent of their population being medically overweight, it said, while the uk and france will be comparatively lighter at only 40 per cent. "over the past couple of decades, our diets have become much less regulated, breaking away from the three meals a day structure in favour of convenience," said andrew russell, datamonitor consumer markets analyst and author of the report. "modern diets are more calorific, yet people expend less energy during the day - this is mainly due to the more sedentary nature of the work people do nowadays. but although the average person's body is getting bigger, this is driving increasing interest in maintaining and developing a good physique, even if this interest does not always translate into long-term lifestyle changes. both those who find themselves overweight and those who are keen to avoid being in that position are increasingly interested in using both exercise and diet to manage their shape. as a result, the diet food and drinks market will be worth €96 billion by 2006." the report said that the slowest growth in the diet foods market will come from the confectionery and fats and spreads sectors, while the fastest growth will come from the dairy products and bakery segments, mostly because these are the areas focused on by diet food manufacturers and which therefore offer the highest levels of choice. but as with so many positive trends, there is a flip side, datamonitor warned. while the diet food market will continue to grow as consumers become more health conscious, the alcoholic drinks industry is likely to suffer, with shape-conscious consumers abstaining from alcohol (in particular beer) to such an extent that it could cost the industry up to €5 billion by 2006.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
31
May
2002
Category :
Food And Health
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a new report from market researcher reporlinker, “opportunities in nutritional management: food and drinks to aid disease recovery market,” reveals which new functional food and drinks ingredients and products, by disease, are most likely to play a role in nutritional management in the future through reviews of the latest scientific research. the report defines a hot growth area of the market which is currently largely overlooked by food companies and clinical nutrition players, and identifies, sizes and forecasts the patient populations for key diseases in which nutritional management can play a key role in aiding recovery or provide ongoing disease management.
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political and economic stability in eastern europe makes an attractive proposition for food and drink manufacturers, according to leatherhead, especially as western european markets are marked by maturity and recession. although there have been some tensions in the eastern european region in recent months – such as the disputes between russia and georgia and between russia and ukraine, elsewhere the situation ahs been relatively stable.
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the uk and us are forecast to remain at the centre of the growing global market for online grocery retailing, new research has shown, as new technology continues to change the way consumers shop. a report published this week by just-food.com shows the uk will remain europe’s largest market by some distance. by 2014, market value is forecast to reach gbp20.1bn (us$30.9bn), having more than tripled on the levels seen in 2009.
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new superfruits, “free range” products and gluten-free food are among the packaged goods trends to watch out for in 2010, according to market research firm datamonitor. among ten emerging trends expected to blossom are new generation superfruits like baobab and borojo, a renewed “back to basics” approach when it comes to product ingredients and a ‘greening’ of the image of plastic water bottles. a more humane world animal rights have emerged as a growing worldwide concern as consumers want to know more about how the foods they eat were raised and prepared.
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cognis has expanded its sterol ester plant in germany, enabling the global chemicals supplier to produce the functional foods ingredient in a finished form without any further processing needed. one of the main requirements for functional food ingredients is that they do not have an unintended impact on the sensory properties of the finished product. previously, cognis was producing vegapure plant sterols that still had an odour.
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food conglomerate nestle has emerged as the favourite to win a multi-billion auction for american chocolate icon hershey foods although investors took a cautious approach to reports a firm offer was already on the table. analysts and bankers expect nestle, the world food and drinks leader, to bid aggressively for the famed maker of hershey's kisses in order to cure its weak position in the us confectionery market.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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yogurt that’s good for your gut, 
frutarom has developed unique processing technology that it claims maintains the true 