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a new report from market researcher reporlinker, “opportunities in nutritional management: food and drinks to aid disease recovery market,” reveals which new functional food and drinks ingredients and products, by disease, are most likely to play a role in nutritional management in the future through reviews of the latest scientific research. the report defines a hot growth area of the market which is currently largely overlooked by food companies and clinical nutrition players, and identifies, sizes and forecasts the patient populations for key diseases in which nutritional management can play a key role in aiding recovery or provide ongoing disease management.

political and economic stability in eastern europe makes an attractive proposition for food and drink manufacturers, according to leatherhead, especially as western european markets are marked by maturity and recession. although there have been some tensions in the eastern european region in recent months – such as the disputes between russia and georgia and between russia and ukraine, elsewhere the situation ahs been relatively stable.

the european market for diet foods is likely to grow steadily over the next few years as the population continues to grow heavier and more out of shape, according to a new report from market analysts datamonitor. the persistent media image of the ideal body has made consumers more conscious of their own figure, the report suggests, in turn fuelling the growth in the dieting market. but it is about more than just losing weight, datamonitor suggests - people are now keen to hone and tone their bodies as well, and this impetus should push the value of the diet market to something in the region of €96 billion by 2006, the report predicts.

new superfruits, “free range” products and gluten-free food are among the packaged goods trends to watch out for in 2010, according to market research firm datamonitor. among ten emerging trends expected to blossom are new generation superfruits like baobab and borojo, a renewed “back to basics” approach when it comes to product ingredients and a ‘greening’ of the image of plastic water bottles. a more humane world animal rights have emerged as a growing worldwide concern as consumers want to know more about how the foods they eat were raised and prepared.

yogurt that’s good for your gut, butter that helps your heart, soft drinks that boost your brain power. the food industry has been busily churning out functional foods and beverages, filling store shelves and offering consumers more options than ever for fortifying their diets beyond basic nutrition. but, as u.s. news & world report recently noted, “claims about the health benefits of these foods can be confusing at best and misleading at worst.

cognis has expanded its sterol ester plant in germany, enabling the global chemicals supplier to produce the functional foods ingredient in a finished form without any further processing needed. one of the main requirements for functional food ingredients is that they do not have an unintended impact on the sensory properties of the finished product. previously, cognis was producing vegapure plant sterols that still had an odour.

frutarom has developed unique processing technology that it claims maintains the true natural flavour of citrus fruit. the israel-based company says that citrus zest, which utilises cold processing technology, represents a new generation in natural citrus ingredients. "concentrated citrus oils are the key ingredient in citrus-flavoured products in the beverage market," yoni glickman, manager of frutarom's fine ingredients division told foodnavigator.

food conglomerate nestle has emerged as the favourite to win a multi-billion auction for american chocolate icon hershey foods although investors took a cautious approach to reports a firm offer was already on the table. analysts and bankers expect nestle, the world food and drinks leader, to bid aggressively for the famed maker of hershey's kisses in order to cure its weak position in the us confectionery market.

a new report by leatherhead food research association in britain says that innovation in product development is crucial for today\'s global food and drink markets. entitled, \"emerging concepts in the global food and drink industry\", the report analyses activity and market growth in a range of emerging concepts, including wellbeing, convenience, snacking and performance food and drinks. it stresses that innovation is now essential, with consumers in the developed world no longer satisfied with basic products and instead looking for value and interest from their foods.