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last week’s withdrawal of a high-profile functional food in france is disappointing for the company concerned and maybe for the healthy/functional foods industry, but you may be led to think differently if you happen to be a reader of the uk broadsheet, the financial times . danone’s decision to pull its beauty yoghurt essensis from french retail shelves due to withering sales amplified by the economic slow-down (click here to read about the withdrawal) prompted the ft journalist covering the story to write: “the withdrawal could signal the end of the so-called ‘functional foods’ movement of the past few years in which staid food companies experimented with unusual kinds of products, including flavour and vitamin-enhanced waters.

ift expo is bridging the gap between dietary supplement ingredients and mainstream food manufacturers, with companies who once focused on nutrition in a capsule now looking to supply functional food ingredients. cognis nutrition & health and lycored are two such examples of companies well-established in the us dietary supplement ingredients market, but edging into new territory so as to expand their client base into the growing category of value-added foods.

the united states market for functional foods and beverages is currently worth more than $11 billion (€12.33bn) but trying to establish the size of markets for health-enhancing foods can be a gamble, claims a new report from uk research company new nutrition business. the report, strategies in functional foods & beverages 2002: the hottest topics , says that estimates by market analysts of the size of the market for functional foods and beverages can vary by more than a factor of 10.

pressure from consumers and authorities for healthier soft drinks dominated a meeting of the key movers and shakers in the uk soft drinks industry late last week. executives from the likes of pepsi uk and ireland, coca-cola enterprises (cce) and silver spring soft drinks attended the 2010 uk soft drinks industry conference, organised by zenith international. victoria milne, senior analyst for zenith, forecast that the industry should expect a boost in consumption in the country in 2012, when the olympics come to the uk.

the us, the biggest food and drink market in the world, sets the trend in many product categories and recent research from leatherhead food research’s global food markets database has highlighted the likely growth areas for the year ahead. whilst retail sales growth in most food categories in the us has slowed during the current recession, there remain many areas of growth. many of the most successful new products over the last few years have focussed on offering some type of health benefit or fortification.

digestive health is one of the hottest topics in the food and beverage arena, driven by innovations in product formulations and increasing awareness among consumers of the link between digestive health and immune function, according to market research firm packaged facts. in its new report, “boosting immunity through digestion,” the company reported the global retail market for probiotic/prebiotic foods and beverages topped $15 billion in 2008, a 13 percent increase over 2007.

pizza has gone probiotic and is going to be widely available soon, reported emaxhealth. the website says that functional foods contain ingredients that support specific body functions. as consumers become more health conscious the functional food and beverage market also flourish with them. as stated in the source above, the probiotic pizza is the creation of jeff leach the head of paleobiotics lab, an independent research group that investigates nutritional and dietary evolution and its impact on health.

from heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.a report released thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks.

as drink manufacturers strive to provide innovative functional products to increasingly health focused consumers, dairy goods such as yoghurt may be an emerging route able to help bridge demand. however, some dairy manufacturers believe that positioning products such as yoghurts and other dairy-based beverages towards the soft drinks market may actually prove counter productive to a current industry drive towards health.