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uk: soft drinks “lead the way” to healthier options
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pressure from consumers and authorities for healthier soft drinks dominated a meeting of the key movers and shakers in the uk soft drinks industry late last week. executives from the likes of pepsi uk and ireland, coca-cola enterprises (cce) and silver spring soft drinks attended the 2010 uk soft drinks industry conference, organised by zenith international. victoria milne, senior analyst for zenith, forecast that the industry should expect a boost in consumption in the country in 2012, when the olympics come to the uk. while the country’s soft drinks industry has experienced steady growth over the last ten years, milne predicted that health and growing awareness of the five-a-day concept will boost the category further going forward. with these opening remarks, she set in motion a recurring health and wellness theme for the conference. general manager of pepsi uk and ireland, garrett quigley, followed milne, insisting that drinks brands must “lead the way” in encouraging consumers to switch to healthier and non-sugar alternatives. quigley told attendees that the soft drinks industry can make a difference to the diets of the uk population if it changes the way it markets products. he added that the pressure is on brands to reinforce the health and wellness message through their marketing and advertising efforts. simon baldry, managing director for coca-cola enterprises, told attendees: “the key is educating the trade on the role of soft drinks and the kind of marketing initiatives in this environment.” the afternoon session saw energy drink firms boost drinks and go fast uk address attendees. kris yule, managing director of go fast uk, told delegates that the next generation of drinks will use “alternative and herbal” ingredients to provide a healthier alternative. “the opportunity for functional energy drinks is to reach out to the female consumers,” yule said. “it’s something that hasn’t happened yet.” low and no added sugar drinks make up 61% of the uk soft drinks market by volume, according to the british soft drinks association, which recently criticised foods standard agency targets that called on soft drinks producers to reduce their use of added sugar and offer smaller pack sizes for full sugar drinks. the bsda believes that an emphasis on the importance of a balanced diet and active lifestyle would be more beneficial than arbitrary targets. zenith figures showed that the csd category, generally targeted by media and campaigners as the most unhealthy soft drinks category, was the only category that did not see market share increase in 2009. just-food is the world’s leading portal for the global pre-packaged food and retail industries. its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/ -->
Source :ausfoodnews.com.au
Date :
18
May
2010
Category :
Beverages
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last week’s withdrawal of a high-profile functional food in france is disappointing for the company concerned and maybe for the healthy/functional foods industry, but you may be led to think differently if you happen to be a reader of the uk broadsheet, the financial times . danone’s decision to pull its beauty yoghurt essensis from french retail shelves due to withering sales amplified by the economic slow-down (click here to read about the withdrawal) prompted the ft journalist covering the story to write: “the withdrawal could signal the end of the so-called ‘functional foods’ movement of the past few years in which staid food companies experimented with unusual kinds of products, including flavour and vitamin-enhanced waters.
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the us, the biggest food and drink market in the world, sets the trend in many product categories and recent research from leatherhead food research’s global food markets database has highlighted the likely growth areas for the year ahead. whilst retail sales growth in most food categories in the us has slowed during the current recession, there remain many areas of growth. many of the most successful new products over the last few years have focussed on offering some type of health benefit or fortification.
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digestive health is one of the hottest topics in the food and beverage arena, driven by innovations in product formulations and increasing awareness among consumers of the link between digestive health and immune function, according to market research firm packaged facts. in its new report, “boosting immunity through digestion,” the company reported the global retail market for probiotic/prebiotic foods and beverages topped $15 billion in 2008, a 13 percent increase over 2007.
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from heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.a report released thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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