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uk heart foundation cautious on ‘functional’ food, drink
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insight into key food and beverage trends
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the us, the biggest food and drink market in the world, sets the trend in many product categories and recent research from leatherhead food research’s global food markets database has highlighted the likely growth areas for the year ahead. whilst retail sales growth in most food categories in the us has slowed during the current recession, there remain many areas of growth. many of the most successful new products over the last few years have focussed on offering some type of health benefit or fortification. this is particularly prevalent in a category such as yoghurt and chilled desserts, up 4.4% in 2008. the trend toward natural ingredients has also gathered pace and is now the key driver in many categories. a squeeze on disposable incomes due to the recession has assisted sales of some product categories such as meals being consumed in the home including soups, a category which grew 4.1% in 2008. the relatively mature ready meals and pizza segments also both registered 2% growth in 2008. the us savoury snacks market remains by far the largest in the world and shows that mature categories don’t need to be looked at as offering limited growth. sales rose 4 per cent in the states last year on the back of significant new product development. however in recent years, the industry has shifted its focus towards addressing health and obesity concerns (especially among children’s products), as opposed to the development of flavours. with regard to flavours, innovation has been evident across a number of sectors especially fruit juice, carbonated drinks and soups. however, despite an ever-widening array of flavours to choose from, most consumers remain relatively conservative in terms of taste. in ice cream for example, vanilla remains the market’s most popular flavour, accounting for 32% of sales, ahead of chocolate with 21%, nut/caramel with 7% and strawberry with 5%. consumption in many categories has been influenced by the continued penetration of ethnic cuisines, for example, those based on mediterranean, mexican and other latin american cuisines. asian cuisines (such as thai, malay and indian) have also become more popular in the restaurant sector which has filtered down into packaged foods. in frozen ready meals for example, asian meals now account for a 23% share (italian leads with 60%). meanwhile, the trend towards more expensive forms of chocolate confectionery (dark, specific varietals and functional versions) is sustaining growth in that category. chocolate sales grew 3.1% and the premium chocolate trend appears set to continue around the world. rising commodity prices dramatically pushed up prices and hence value sales in a number of basic food categories such as pasta, milk and edible oils. growth in the cheese market, meanwhile, has been driven by increasing consumption of cheese as a snack as well as growing interest in quality cheeses. interestingly, one of the strongest growth areas in recent years has been pet food, with sales up 4.9% in 2008. australia has witnessed many of the same trends and pet food is a category that is likely to continue to surprise on the upside given the rise in numbers of child-less households, where pets are often treated as well as children. the major players in the sector remain the diversified nestlé, pepsico and kraft whose range of brands extend with strength beyond american borders. private label has been growing its share in the recession with categories where there is limited differentation still the best bets for own brand growth. cooking oils, soup and water were among big winners for private label last year as consumers. future growth among the established product sectors is forecast to be highest in pet foods, yoghurts and chilled desserts and rtd tea (all achieving growth of above 9% in value between 2009 and 2012). kitchen cupboard essentials such as soups, coffee, cooking oils and pasta will also see value growth and will benefit from continued economic uncertainty. -->
Source :ausfoodnews.com.au
Date :
5
October
2009
Category :
food industries Economic
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last week’s withdrawal of a high-profile functional food in france is disappointing for the company concerned and maybe for the healthy/functional foods industry, but you may be led to think differently if you happen to be a reader of the uk broadsheet, the financial times . danone’s decision to pull its beauty yoghurt essensis from french retail shelves due to withering sales amplified by the economic slow-down (click here to read about the withdrawal) prompted the ft journalist covering the story to write: “the withdrawal could signal the end of the so-called ‘functional foods’ movement of the past few years in which staid food companies experimented with unusual kinds of products, including flavour and vitamin-enhanced waters.
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pressure from consumers and authorities for healthier soft drinks dominated a meeting of the key movers and shakers in the uk soft drinks industry late last week. executives from the likes of pepsi uk and ireland, coca-cola enterprises (cce) and silver spring soft drinks attended the 2010 uk soft drinks industry conference, organised by zenith international. victoria milne, senior analyst for zenith, forecast that the industry should expect a boost in consumption in the country in 2012, when the olympics come to the uk.
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digestive health is one of the hottest topics in the food and beverage arena, driven by innovations in product formulations and increasing awareness among consumers of the link between digestive health and immune function, according to market research firm packaged facts. in its new report, “boosting immunity through digestion,” the company reported the global retail market for probiotic/prebiotic foods and beverages topped $15 billion in 2008, a 13 percent increase over 2007.
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from heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.a report released thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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ift expo is bridging the gap between 
the united states market for 
pizza has gone 
as 