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uk heart foundation cautious on ‘functional’ food, drink
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yoghurt drink makers wary of soft drink challenge
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as drink manufacturers strive to provide innovative functional products to increasingly health focused consumers, dairy goods such as yoghurt may be an emerging route able to help bridge demand. however, some dairy manufacturers believe that positioning products such as yoghurts and other dairy-based beverages towards the soft drinks market may actually prove counter productive to a current industry drive towards health. health focus arla foods, a scandinavia-based cooperative, told dairyreporter.com that it has been marketing and selling yoghurt drinks for just under a decade and was seeing growing interest in such products. “at the beginning it was a limited segment, however, we have been fuelling great growth in the segment for many years,” said a spokesperson for the company. the company claimed that its yoghurt drink products, which contain cultures designed to offer nutrition benefits to a consumer, have been distinctly sold as health products and not as a direct alternative to soft drinks. “arla stands for naturally healthy dairy products and therefore ‘soft drinks’ is not an area we are striving for,” said the spokesperson . “drinking yoghurts and other milk based healthy and tasty drinks is something we intend to continue to be at the leading edge of.” soft drink potential at a time when manufacturers such as pepsi have moved ahead to launch yoghurt flavoured drinks in certain markets like japan – albeit it dairy free – similar beverages may be a major area of growth for producers. the arla spokesperson added that there is a strong global trend for drinks makers to find natural and healthier alternatives to existing beverages, particularly like carbonated brands. amidst this shifting consumer demand, arla claimed that milk and other products derived from the liquid can potentially be sold as a ‘superfood’. in terms of the potential competition from soft drink makers looking to make better use of milk and even yoghurt in their brands then, arla said it was encouraged by a growing focus across the food and beverage industry for such products. innovation challenges jim begg, director general of industry body dairy uk also cautiously backed growing interest in yoghurt drinks, though hoped that any developments would not prove detrimental to the nutrition image of the beverages. begg stressed that besides these concerns, product innovation and competition was a key factor in ensuring the dairy industry can continue to meet consumer needs for added-value products. “in the uk , we already have a huge range of compelling brands and own-label products,” he stated. “i would hope that new entrants to the market are not simply trying to piggy back on dairy’s healthy image for the benefit of their brands." functional push whether dairy does prove to be the future of functional beverages or not, the health and nutrition developments across the wider beverage market appear set to continue. between 2002 and 2007, the market for functional beverages grew by about 30 percent, according to a mintel report released last year. the growth was contributed mainly to a sharp increase in functional water demand. nonetheless, other findings by analyst zenith international suggests that milk-based drinks were becoming increasingly prevalent in the beverage market. “in order to meet growing competition from other drinks, particularly in developed countries, producers have increasingly focused on adding functionality - in one year, over 2,300 new functional dairy drinks were launched,” the analyst stated. “although functional milk drinks are still a niche segment, volumes are growing fast.” the first part of this article can be found here .
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
6
November
2008
Category :
Rest
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last week’s withdrawal of a high-profile functional food in france is disappointing for the company concerned and maybe for the healthy/functional foods industry, but you may be led to think differently if you happen to be a reader of the uk broadsheet, the financial times . danone’s decision to pull its beauty yoghurt essensis from french retail shelves due to withering sales amplified by the economic slow-down (click here to read about the withdrawal) prompted the ft journalist covering the story to write: “the withdrawal could signal the end of the so-called ‘functional foods’ movement of the past few years in which staid food companies experimented with unusual kinds of products, including flavour and vitamin-enhanced waters.
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pressure from consumers and authorities for healthier soft drinks dominated a meeting of the key movers and shakers in the uk soft drinks industry late last week. executives from the likes of pepsi uk and ireland, coca-cola enterprises (cce) and silver spring soft drinks attended the 2010 uk soft drinks industry conference, organised by zenith international. victoria milne, senior analyst for zenith, forecast that the industry should expect a boost in consumption in the country in 2012, when the olympics come to the uk.
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the us, the biggest food and drink market in the world, sets the trend in many product categories and recent research from leatherhead food research’s global food markets database has highlighted the likely growth areas for the year ahead. whilst retail sales growth in most food categories in the us has slowed during the current recession, there remain many areas of growth. many of the most successful new products over the last few years have focussed on offering some type of health benefit or fortification.
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digestive health is one of the hottest topics in the food and beverage arena, driven by innovations in product formulations and increasing awareness among consumers of the link between digestive health and immune function, according to market research firm packaged facts. in its new report, “boosting immunity through digestion,” the company reported the global retail market for probiotic/prebiotic foods and beverages topped $15 billion in 2008, a 13 percent increase over 2007.
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from heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.a report released thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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ift expo is bridging the gap between 
the united states market for 
pizza has gone 