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health world meets openability standards
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with a $100 million turnover and 350 staff, family- owned brisbane company health world have made their mark in australia and new zealand as one of the major manufacturers of high- quality nutritional supplements. the $20 million head office includes a purpose-built therapeutic goods administration (tga)- approved manufacturing and testing facility with cutting-edge manufactur ing technology. it was inside of this 6,500 square metre facility that the new packaging for the ethical nutri ents hi-strength liquid fish oil was designed to ensure openability of the bottles for the ageing population and people living with arthritis. working closely with arthritis australia, health world incorporated the new packaging design into a broader marketing and education program that has been specifically targeted at people living with arthri tis. the campaign has been designed to raise awareness of the true thera peutic benefits of taking the required, scientifically based dose of liquid fish oil over capsules to help reduce joint inflammation. according to graeme joiner, director of sales & marketing, health world, to meet the stringent standards set by arthritis australia, the fish oil pack aging needed to undergo a series of tests and assessments to determine its “openability.” based on arthritis aus tralia’s recommendations, health world made several modifications to the ethical nutrients hi-strength liquid fish oil bottle and cap. “as a part of the standards testing, judith nguyen, consumer representa tive, arthritis australia, road tested the liquid fish oil product and also the original physical packaging. the taste test was an instant success: pleasant and easier to swallow than the large quantities required of the capsule form. however, the ease-of- use of our bottle design and cap needed improvement,” joiner said. “it was critical that we re-designed our fish oil packaging to ensure that it not only met all of the arthritis aus tralia standards but also as a guaran tee to our consumers that we consider their health in all aspects of our busi ness. you can’t sell fish oil products in packaging that consumers with joint inflammation have difficulty open ing,” he said. health world also had the chal lenge of finding the balance between ease-of-use versus suitability of the packaging to maintain their product standard. during the testing, arthritis australia recommended that the cap be redesigned. the redesign saw health world introduce a plastic measuring cup that fits snugly over the lid and has the appropriate dosage marked on it. for those with hand movement restric tions, this is much easier to manage and also ensures the correct dose is taken. according to joiner, there were additional considerations – outside of meeting arthritis australia’s standards – that needed to be incorporated into the final re-packaging of the liquid fish oil. health world wanted the new packaging to meet the criteria of ensuring product stability in trans port, as well as providing ease-of-use to the consumer. “our products are transported by air and we have over 5,000 pharma cies and 1,000 health food stores that we need to stock on a daily basis. we needed to ensure that the new pack aging design also met all of the strin gent aviation regulations so that there would be no leakage from the pres sure changes of being in the air. after exhaustible sourcing we found a suit able cap that included an induction seal and met all of our tamper-evi dence requirements,” joiner said. “the induction sealing equipment is now incorporated into our tga facility, which means that the fish oil and the packaging is manufactured in one facility.” health world identified that many fish oil products do not clearly dis play the amount of omega-3 they contain and some recommend insuffi cient dosage to reduce inflammation. the ethical nutrients hi-strength liquid fish oil recommended daily dose of epa/dha meets arthritis australia’s scientifically based stan dard of 2.7g. the dosage and amount of epa/dha -3 is clearly displayed on the front of the new packaging, and health world recognised the need to make the directions for a therapeu tic dose more explicit on the new labelling. the hi-strength liquid fish oil bottle now clearly displays a 5ml dose by measuring cap on the front of the new bottle. to ensure that the ethical nutrients hi-strength liquid fish oil meets all of the arthritis australia standards for openability, health world had to modify the cap, bottle, label and sealing process. arthritis australia’s brand now appears on the new hi-strength liquid fish oil bottle with the message “ethical nutrients are proud supporters of arthritis australia.” as a part of the stan dards program, health world have also com mitted to an ongoing awareness campaign focused on edu cating consumers, health professionals and retailers about the correct dosage of fish oil. “when we started this project with arthritis australia, we were not as ‘aware’ of openability issues within packaging design. health world is now conscious of ensuring that all of our packaging incorporates ease-of- opening design elements to better meet the needs of our consumers,” joiner said.
Source :manmonthly.com.au
Date :
16
June
2010
Category :
Food And Health
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despite not always eating what’s good for them, kids know healthy foods from those that aren’t, according to a new study by american-based foodservice consultant technomic and kid-focused brand marketing agency c3. the research found that nearly nine out of ten kids are aware that fresh vegetables and fresh whole fruits are healthy. other foods named healthy by kids included salad (78 per cent), steamed vegetables (76 per cent) and eggs (72 per cent).
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the first line of defense against the two most commonly used and pernicious food additives, msg and aspartame, is avoidance. however, complete avoidance is not possible for everyone all the time. msg, monosodium glutamate, has been disguised with several different names. aspartame or its primary constituent, aspartic acid, along with disguised variations of msg, have even shown up in food products or supplements sold in health food stores! eating out, you're sure to be taking in some msg .
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spanish food consumption increased by 1.9 per cent last year compared to 2001, according to the latest data from the country's ministry of agriculture (mapa) announced this week by agriculture minister, miguel arias cañete. the figures confirm the continuing increase in annual food consumption which began in 1997. the figures are based on food consumption and expenditure data from 6,000 households, 700 hotels and restaurants and 200 catering organisations.
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the maximum amount of melamine allowed in powdered infant formula is 1 mg/kg and the amount of the chemical allowed in other foods and animal feed is 2.5 mg/kg, according to new rulings from the united nations\' food standards body, codex alimentarius commission.melamine is a chemical used in a variety of industrial processes - including the manufacture of plastics used for dishware and kitchenware, and can coatings - and traces of it unavoidably get into food by contact without causing health problems.
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the u.s. food and drug administration (fda) notified 18 food manufacturers regarding the labeling of food products that violate the federal food, drug, and cosmetic act. the violations cited include unauthorized health claims, unauthorized nutrient content claims, and the unauthorized use of terms such as “healthy,” and others that have strict, regulatory definitions. companies that received warning letters have 15 business days to inform the fda of the steps they will take to correct their labeling or be subject to legal proceedings that would remove misbranded products from the marketplace.
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american confidence in supermarkets’ food safety has slipped steadily over the past five years but this does not necessarily reflect lower confidence in the food supply, says the npd group. the market researcher's npd food safety monitor has tracked consumer confidence in food safety and eating intentions every two weeks since 2001, and found that while five years ago 68 percent of consumers agreed that food sold in supermarkets was safe overall, that figure has fallen every year, to 63 percent in 2008.
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with the ushering in of new hygiene laws at the start of this year, food companies are now under tougher regulatory scrutiny to ensure they do not send out poisonous products from their plants. laws on food hygiene, a regulation on microbiological criteria for foodstuffs, a regulation on official feed and food controls, and another on feed hygiene make up a complementary package of rules to tighten and harmonise the eu's safety measures.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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