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mello yello, coca-cola’s longtime competitor to pepsico’s mountain dew, is channeling the spirit of 1979 in an attempt to break out of its perennial also-ran status. the new mello yello cans, which began appearing on shelves over the last few weeks, hearken back to the brand’s introduction that year with a pair of green- and light-red l’s “strolling off the edge of the can,” as coke describes it. the somewhat retro look is part of coca-cola’s plan to expand the brand’s distribution beyond its current regional footprint.

in a presentation today before a federal trade commission forum, grocery manufacturers association (gma) senior vice president and chief government affairs officer mary sophos outlined new data showing that children today are seeing fewer food, beverage and restaurant advertisements. and the mix has shifted to more ads that promote healthful choices. “gma and its members have a longstanding commitment to help arrest and reverse obesity trends around the world,” said sophos.

tetra pak, a food processing and packaging solutions company, has revealed that uk and irish customers will now be able to use the forest stewardship council (fsc) label across the brands. the tetra pak cartons in the uk and ireland can now use paperboard sourced from fsc certified forests and other controlled sources.the company said that this development is first in europe, where a key liquid food and drink packaging manufacturer is able to launch a large scale roll out.

the sweet spot in the beverage market, long dominated by a handful of major brand lines, has shifted to niche products that target a diverse set of consumer needs, occasions, and benefits.so what consumer needs can today’s beverages profitably quench? according to the a new report from the center for culinary development (ccd) and packaged facts, beverage trends: culinary trend mapping report, two drivers are spurring sales in the beverage market: * better-for-you - the number-one driver in the new beverage landscape, including functional, nutritional boost, and holistic wellness beverages * quality quest - including organic, local, artisan-made, and retro/nostalgic beverages cocktails, for example, are shaking it up again.

sales in the long-established carbonated drinks segment have been flat to slightly down over the past five years, according to mintel, a leading market research company. during 2003-08, mintel estimates the regular soda segment lost 15.6 million consumers age 18 and over, and the diet soda segment only added half as many, or 7.8 million adult consumers. the chicago-based research company also found 34 percent of all adults who purchase beverages started drinking more water and fewer carbonated beverages to manage weight or other health conditions such as diabetes compared to 2006, as outlined in its "america's changing drinking habits" report (february 2009).

dr pepper snapple has released an all-natural version of its iced tea which uses high fructose corn syrup (hfcs) instead of sugar, but has denied that it was driven by trends for natural ingredients or any consumer choice to avoid hfcs. similar moves for newly released soft drinks include ‘retro versions’ of pepsi and mountain dew, which feature 1970s-style packaging and 1970s-style formulation, sweetened with sugar instead of hfcs.

as beverage groups increasingly look to launch soft drinks that can shake their often child orientated image, analysts suggest that premiumisation, packaging and health claims will be key factors in meeting this demand. however, in the second part of an article looking at opportunities for so-called sophisticated soft drinks, one company believes that taste, above all else, will be the key driver factor in differentiating its product.

a new study on bisphenol a (bpa), a chemical compound used in plastic packaging for food and drinks, has found that higher concentrations of the chemical in urine were linked with heart disease, type 2 diabetes and liver enzyme abnormalities. bpa is used in certain packaging materials such as polycarbonates for baby food bottles. it is also used in epoxy resins for internal protective linings for canned food and metal lids.

prices for food and drink have risen sharply in the uk over the last year, in a sign that higher input costs are increasingly being passed down the supply chain. food and drink prices rose six per cent in the uk in the year up to april, more than double the rate of inflation, according to a report by the organisation economic co-operation and development oecd's.