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the australian beef industry is likely to have weathered the worst of the turbulent trading conditions arising from the global economic and financial crises, with early signals that beef demand is now more resilient - according to meat & livestock australia’s (mla) 2009 cattle industry projections - mid year update. domestic and global beef demand was more severely impacted by the economic turmoil over the first half of this year than anticipated, but mla believes the signs are good for recovery in the back half of the year.

consumers buying meat will find it easier to know whether their beef is best for the barbeque or a casserole, with new beef labelling rules due to commence at the end of this month, nsw primary industries minister steve whan said today. “what this means for shoppers is there will be clear description of beef categories that will assist them in understanding the age of the animal their meat comes from,” minister whan said.

new covent garden, the uk\'s largest chilled soup brand, announced a major push earlier this week with the launch of six varieties. the company, owned by singapore food industries, hopes the move will attract new customers to the fresh soup category. katy humphries caught up with new covent garden marketing manager nick munby to find out more about the group\'s plans for the sector. just-food: you\'ve announced that six new varieties will be added to your range of chilled soups.

the u.k. food standards agency (fsa) recently announced that the meat from a cloned cow has made its way into the food supply. according to a recent bbc report, a u.k. farmer purchased cloned bull embryos from the u.s., bred the animals and sold one of them as food back in july 2009.the report states that steven innes, the farmer who purchased the cloned embryos and sold the cloned meat, did so in full accordance with the law.

the passing of the food amendment (beef labelling) bill 2009 will help address consumer concerns about meat quality, nsw minister for primary industries tony kelly claimed today. minister kelly said the new legislation would also help encourage support for the state’s beef producers. “consumers have been concerned about the problem of inaccurate or deceptive beef labelling for decades,” he said. “the variability in beef eating quality impacts on consumer confidence - to the detriment of the retail beef market, and ultimately, our valuable beef industry.

red meat meals make up half the nation’s top 10 dishes, according to a report launched by meat & livestock australia (mla) - and cooking from scratch is becoming a more regular occurrence. the report, titled last night’s dinner, provides an in-depth understanding of australians’ food preferences and main meal practices. on top of showing the leading dishes it also shows that australians are taking the time to cook healthy and nutritious meals from scratch with fresh ingredients, and then eating those meals together around the family dinner table.

europe's dioxin crisis has widened, with food regulators in belgium, the netherlands and germany placing quarantines on hundreds more pig and poultry producers that received contaminated feed. the dioxin contamination, not only means a sourcing problem for processors, but also marks another european food scare that might put people off their meat. the threat of avian influenza has already hit poultry consumption is some countries, while the beef industry is starting to recover from fears over bse and food-and-mouth disease.

overcapacity continues to affect the organic food industry with a new report from uk market analysts organic monitor that reveals large volumes of organic meat products are coming into a market that is showing slowing growth rates. according to the report, the european organic meat products market has been growing at over 20 per cent per annum since 1998, but considerable slow down is about to occur with market growth forecast to dip to 9.

warranted or not, it comes as no surprise to learn that there is growing concern among uk consumers over food safety. according to new research from mintel, 41 per cent of adults were concerned about the safety of food in 1997, while in 2002 this figure has risen to 44 per cent of consumers. the report revealed that there is a considerable difference in attitude between men and women with over half of women (51 per cent) worried about food safety, compared to just 36 per cent of men.