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functional foods at a crossroads
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do functional foods work? watching recent actions by scientific agencies, regulators and industry players themselves of late, one might be forgiven for thinking that the functional foods dream is falling a little short of the reality. we’re talking about the biggest food companies in the world being told the claims that help sell some of their foods are deceptive and misleading. nestlé. mars-owned wrigley. the kellogg company. danone. general mills. and them agreeing to change or withdraw the claims. nestlé and kellogg’s of late have had their wrists slapped by the increasingly active us federal trade commission over immunity claims aimed at kids. both issued statements saying in essence, ‘we did nothing wrong, stand by the claims, but will change the claims as the ftc wishes.’ er sorry… but why go along with it if you stand by the science? are the claims false or not? is the science there or not? do these products (a probiotic drink and an antioxidant-boosted cereal) work or not? if dannon’s probiotic yogurts boost gut health and immunity why settle a class action by agreeing to change the claims and set up a $35m fund for unhappy consumers to drain? ditto for wrigley’s bad breath-beating gum ($7m fund and withdrawn claims). it is well known that fighting class actions can be more detrimental than trying to win them and a settlement is not necessarily an admission of guilt, but it doesn’t look good does it from a pr point of view however you dress it up? same with last week’s ftc- nestlé settlement which was a big story in the mainstream press including the new york times. claims scrutiny remember, we’re not talking about rogue players operating from an oil rig somewhere in the deep atlantic making spurious internet claims about a thermogenic nutrient extracted from the bowels of an unpronounceable icelandic volcano that can cure cancer, enhance sexual performance, increase lifespan by 47 per cent and facilitate levitation. these companies have spent many millions on the science and the marketing of that science. the problem for this business model is that around the world product claim-making is coming under ever-closer scrutiny, with a new and highly strict health claims regime in the european union highlighting the new status quo. functional food and ingredient development has almost ground to a halt as a result. if you can’t market a food on its supposed added health benefit why bother developing the ingredients at all?
Source :foodnavigator.com
Date :
19
July
2010
Category :
Functional Foods
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reducing meat and dairy consumption, eating fewer fatty and sugary foods, and wasting less food are the three changes to consumption habits that will have the biggest impact on making diets more sustainable, says a new report. the sustainable consumption commission was asked by the uk government’s department for environment, food, rural affairs to map out evidence on sustainable diets and look at synergies and tensions between public health, the environment, social inequalities, and economic stability.
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high-fructose corn syrup has taken our food shelves by storm. it is present in many different types of bread, cereals, breakfast bars, yogurts, soups and sugary beverages. it is estimated that, on a typical day, an american consumes an average of 12 teaspoons of such syrup. further, teenagers and others with high consumption may even be taking in up to 80% more than average. recently, two separate studies, one published in the journal environmental health and the other conducted by the institute for agriculture and trade policy (iatp), have revealed a further danger of high-fructose corn syrup, having found that it may contain mercury.
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the growing kosher market is prompting manufacturers in countries without much local demand to gain certification so they can export to the high-potential us, and some are exporing continuous kosher production to keep down costs. rabbi eliyahu safran, vp of communications and marekting at kosher certification service the orthodox union (ou) told foodnavigator.
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by-products from food production pose a major problem to industry. foodnavigator is seeking your views on how food companies can minimise their waste and put their leftovers to good use. several factors are driving companies to take another look at their waste – not least the issue of disposal. some 4.1m tonnes of food waste coming solely from food manufacturers in the uk alone every year, according to the waste and resources action programme.
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cosucra groupe warcoing is seeking to press home the message that pea protein can be used in place of milk protein, reflecting a trend that has picked up speed in the ingredients sector in the light of high dairy prices. milk processors have been hard hit by the recent shortage of milk availability. meanwhile, the price of wholesale milk doubled between 2006 and 2007, which had a knock-on effect on dairy derivatives.
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a fibre-rich powder from banana powder could boost the fibre content and nutritional content of food, report researchers from mexico and venezuela. the research, published in the journal food chemistry , taps into the trend for development of ingredients with health and wellness functionality. "due to its high total dietary fibre and indigestible fraction contents the banana fibre-rich powder (bfrp) appears a promising ingredient for functional foods," wrote the authors, from the centro de desarrollo de productos bioticos del ipn and the central university of venezuela.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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