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imagining a world where we eat less meat
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cutting back meat consumption is the new darling cause of pop stars. but if necessary environmental and health goals are to be achieved, the whole supply chain needs to be strumming along in tune. john mccartney, yoko ono and moby stepped out together on the ‘green carpet’ in june to launch the uk’s meat-free mondays campaign. over in belgium, the city of ghent has declared that public officials and school kids are to take a one-day holiday from meat eating each week. producing one kilogram of beef has the unfortunate side effect of producing 15-25kg of greenhouse gas emissions – not least because (depending on their diet) cows are notoriously windy creatures. if we are serious about meeting greenhouse gas reduction targets, meat production has a big part to play. but the environmental arguments are only half of it. a draft report from the world wildlife fund and proposed dietary guidelines from sweden have pointed out that we simply don’t need to eat as much meat as we do – and meat at every meal has grave health consequences. swedes chew through an average of 180g of meat and cured meat products a day, for instance – when just 140 g per day is sufficient to cover their iron and protein needs. reduce the excess and you’ll reduce the risk of developing certain types of cancer, says sweden’s national food administration. importantly, none of the above campaigns is calling for a wholesale switch to vegetarianism. but they are all calling a change in mindset. in the last 50 years cheap meat and plenty of it means that, in the eyes of many, a meat-free meal is no meal at all. breaking the excessive meat addiction is important for our survival as individuals, and for the planet. how should the industry be reacting? the meat and the dairy industries are making serious efforts in their own back yards to lighten their hoofprint. the british meat industry is developing a ‘roadmap’ for the whole meat supply chain that will build on developments in reducing energy and water consumption and waste reduction, for instance. retailers, too, have been working hard on farm assurance and animal welfare initiatives. these plans, as far as they go, are highly laudable. but the wwf report points out that red meat and dairy are vital to retailers’ revenue streams in the uk. this makes them “reluctant to reduce consumption amongst their customer base”. so if consumers feel good and green about eating lots of meat, the healthier eating goal falls by the wayside. radical it may sound, but if meat cuts were not cut price – if a steak became treat and not every pot had a chicken in it every night of the week – the food system could rear less and farmers still receive fair returns. if the dual goals of environment and health are to be achieved, stakeholders have got to look beyond their own backyard for the greater good. they must work together, talk together, and come up with a cohesive strategy. as i write this, i am finding it hard not to start humming ‘imagine’. we could achieve a healthier planet, populated by healthier people. macca, yoko and pals – i’m with you on this one. jess halliday is editor of award-winning website foodnavigator.com. over the past twelve years she has worked in print, broadcast and online media in both europe and the united states. if you would like to comment on this article, please email jess.halliday'at'decisionnews.com reader feedback chris anstey, managing director, chris anstey ltd: “if you’re going to hum 'imagine' - then i'm going to hum 'all we are saying, is give peas a chance'. if more pulses are eaten in place of meat, the resulting health and carbon credit would be massive.”
Source :foodqualitynews.com
Date :
27
July
2009
Category :
Meat Products
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last week we published some musings from our editorial team on the gluten-free food market. we don’t pretend to hold all the answers, but we have been pleased that some of our readers have engaged in the debate. below are the responses we have received – the good, the bad, and the ugly… the original audio podcast is available here. http://www.foodnavigator.com/financial-industry/chewing-the-fat-how-big-is-gluten-free gluten free claims for various foods from different processors should not be trusted, unless there is an agreed on international standard for gluten free claims.
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consumers in the us are increasingly turning to soy as a healthy choice as they constantly change their eating habits to improve nutrition, according to a study from the united soybean board. soy is popular for its potential health benefits and versatility and 85 percent of consumers view soy as healthy, the survey showed. this is an increase of 26 percentage points compared to 1997.
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masterfoods' u-turn over its plan to reformulate its famous confectionery brands using animal-derived whey sets a precedent that will prevent any other food manufacturer from flying in the face of the global trend towards the vegetarianisation of our food. a vicious battle raged in the uk last week between masterfoods and a small, but vocal, army of vegetarians when the maker of mars, maltesers, snickers and galaxy bars decided to use rennet, animal-derived whey (taken from calves' stomachs), instead of the more costly vegetarian whey.
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warranted or not, it comes as no surprise to learn that there is growing concern among uk consumers over food safety. according to new research from mintel, 41 per cent of adults were concerned about the safety of food in 1997, while in 2002 this figure has risen to 44 per cent of consumers. the report revealed that there is a considerable difference in attitude between men and women with over half of women (51 per cent) worried about food safety, compared to just 36 per cent of men.
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shares in japan\'s scandal-ridden snow brand milk products co soared more than 11 per cent on tuesday after investors saw signs of a practical revival plan in newspaper reports it plans to cut a quarter of its workforce, reuters reports. shares in snow brand milk, japan\'s largest dairy manufacturer, have plunged more than 75 per cent since a scandal in june 2000 when the brand was tarnished by tainted milk that left more than 10,000 people ill in a mass outbreak of food poisoning.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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