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your thoughts on gluten-free foods
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last week we published some musings from our editorial team on the gluten-free food market. we don’t pretend to hold all the answers, but we have been pleased that some of our readers have engaged in the debate. below are the responses we have received – the good, the bad, and the ugly… the original audio podcast is available here. http://www.foodnavigator.com/financial-industry/chewing-the-fat-how-big-is-gluten-free gluten free claims for various foods from different processors should not be trusted, unless there is an agreed on international standard for gluten free claims. grains considered free of gluten in one country are not considered to be in other countries. this month articles appeared in the news of gluten free french bread made from buckwheat. many german rye breads are claimed to be gluten free. customers are confused in thinking that wheat free claims on the wrapper make the product gluten free. another problem is that many traditional bakeries offer gluten free products made on a table that just had wheat flour scattered over the surface. wash downs take time and that is money in this unsettled world. consumer trust is required when the claims are to be accepted. present facts should not allow consumers to feel secure enough to believe the claims, especially when health is the reason to make the choice. mr larry whetstone canuk sales, canada very interesting comments, esp about it 'not being nice'. how many liked the taste of a cigarette, the first time they tried one... personally i hope this does get more 'acceptable', as i know people who have died from coeliac disease which led to kidney problems. a pity there is not the same amount of care and consideration going into foods with mercury, gm, corn syrup, aspartame, food colourings and sweets (esp warnings for children), the list is endless. keep up the good work of spreading this info. mrs anne habermacher no company given, united kingdom gluten free possibilities tend to be nutritionally depleted for protein (wheat products are ~9% protein): non-wheat protein help retain crumb moisture and softness preventing the 'powderiness' stephen mentions. mr. paul hart solanic, the netherlands with the epidemic of autism, the gluten-free market can be expected to grow as it becomes not just a fad, but a necessity for many. mrs diana martin no company given, united states i was disappointed by your discussion - it would have been exciting to first hear about new trends (stats on the growth in different segments, not just europe); then i would have expected a more detailed discussion about labelling [you scratch the surface and then stop] and processors selling products under different standards (different levels of ppm gluten permitted, depending on where it's manufactured/sold, with whom certified 'gluten free'). dr bodo steiner university of alberta , canada i do not agree that people do not become vegetarian for health reasons - that is absolute codswallop!!! with all the science surrounding a) the links between high meat/dairy and cancers/heart disease and b) the health benefits of "balanced" vegetarian and even vegan diets... more and more people are choosing to become vegetarian for health reasons just people are choosing gluten-free (and not necessarily processed gluten-free foods because many benefit from better digestive function and therefore overall better energy and health! that is the real world jess! ms lucy-ann prideaux simply nutrition, united kingdom i am a coeliac and have been gluten free for medical reasons since 1992. two quick points. 1) gluten free foods are premium priced in comparison to ordinary products and in some cases not very different eg tesco free from chocolate crispy bar does not differ significantly from the “normal” rice crispy bars. 2) i chatted to prêt a manger about their “wheat free” sandwich which is not in fact gluten free. the company said they still cannot find any decent gluten-free bread. branwell johnson marketing week, united kingdom james daniells (sic) will be pleased to know that we have "got there" with gluten free pasta. he can tell his sister to buy the award winning asda brand pasta. it looks like pasta, taste like pasta, is organic and 100% natural. bon appetito. mr nigel singh pasta lesni, united kingdom
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
30
March
2009
Category :
Food Companies
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cutting back meat consumption is the new darling cause of pop stars. but if necessary environmental and health goals are to be achieved, the whole supply chain needs to be strumming along in tune. john mccartney, yoko ono and moby stepped out together on the ‘green carpet’ in june to launch the uk’s meat-free mondays campaign. over in belgium, the city of ghent has declared that public officials and school kids are to take a one-day holiday from meat eating each week.
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consumers in the us are increasingly turning to soy as a healthy choice as they constantly change their eating habits to improve nutrition, according to a study from the united soybean board. soy is popular for its potential health benefits and versatility and 85 percent of consumers view soy as healthy, the survey showed. this is an increase of 26 percentage points compared to 1997.
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masterfoods' u-turn over its plan to reformulate its famous confectionery brands using animal-derived whey sets a precedent that will prevent any other food manufacturer from flying in the face of the global trend towards the vegetarianisation of our food. a vicious battle raged in the uk last week between masterfoods and a small, but vocal, army of vegetarians when the maker of mars, maltesers, snickers and galaxy bars decided to use rennet, animal-derived whey (taken from calves' stomachs), instead of the more costly vegetarian whey.
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warranted or not, it comes as no surprise to learn that there is growing concern among uk consumers over food safety. according to new research from mintel, 41 per cent of adults were concerned about the safety of food in 1997, while in 2002 this figure has risen to 44 per cent of consumers. the report revealed that there is a considerable difference in attitude between men and women with over half of women (51 per cent) worried about food safety, compared to just 36 per cent of men.
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shares in japan\'s scandal-ridden snow brand milk products co soared more than 11 per cent on tuesday after investors saw signs of a practical revival plan in newspaper reports it plans to cut a quarter of its workforce, reuters reports. shares in snow brand milk, japan\'s largest dairy manufacturer, have plunged more than 75 per cent since a scandal in june 2000 when the brand was tarnished by tainted milk that left more than 10,000 people ill in a mass outbreak of food poisoning.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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the trend towards 
the 
a new powder that allows 