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roquette concept aims to add value to sweetener
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roquette is re-naming its bulk maltitol sweetener as sweetpearl, and is offering additional services to add value for customers – for no extra cost. the french company was already supplying maltitol, but the new trademark concept covers the ingredient and access to roquette’s expertise in areas such as formulation. a spokeswoman told foodnavigator.com : “sweetpearl is the maltitol by roquette but sweetpearl is more than the ingredient itself. “it is also a panel of services we offer to the food producers. “roquette provides a tailor-made business service, recipes, state-of-the-art technologies and product development assistance for each food innovations. plus, roquette can bring international expertise, such as trend-spotters, health experts and food scientists. “we think that any food producers who produces sweet goods, and more particularly those who produce chocolate and cereal based products, and who are looking for creative ideas in flavouring, texture and well-being can be potentially interested by sweetpearl.” maltitol, derived from the hydrogenation of maltose, is one of the sweetest polyols, being 0.8 to 0.9 times as sweet as sugar, according to leatherhead food international. it can be used as a sole substitute for sugar without the need for added intense sweeteners. it is most widely used in sugar-free confectionery and chocolate but leatherhead said it faces strong competition from the bulk sweeteners xylitol and isomalt in its key end-use market. sugar-free and reduced sugar products are gaining in popularity throughout the world. in the chewing gum market alone, the penetration of sugar-free products has reached 80 per cent in many european countries. roquette is a key supplier of maltitol, along with cerestar, which is part of cargill and syral, among others. adding value sweetpearl, produced from naturally-occurring compounds in wheat, is a white powder obtained through a process patented by roquette it can be used in the same way as sugar “ without any major change in recipe or manufacturing process” . roquette said that in chocolate, the sweetener avoids the need for additional fats and flavouring because, unlike some sweeteners, the texture and taste does not need to be adjusted through the addition of fats it also boasts that sweetpearl brings out the natural taste of cereals contained in baked products and it can be used in baking, dough, creams, coatings, fillings and cake decorations. and when used for sugar-free chewing gums and confectionery coating, it provides “long lasting crunchiness, sweetness and sustained flavour release” . roquette said that the sweetpearl services include market research and last month the cegma topo company conducted a consumer survey for roquette about the perception of english, french and german consumers on nutritional benefits of chocolate products. the first figures showed that more than 94 per cent were interested in chocolate with nutritional benefits. roquette is a private family business with a turnover in 2007 of over €2.5bn.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
13
February
2009
Category :
Beverages
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an assertion in new guidance from the national institute for health and clinical excellence (nice) that firms making progressive reductions in salt can simply carry on indefinitely without any technical or commercial consequences has baffled industry experts. in guidance published this morning urging the trade to eliminate ‘artificial’ trans fats, charge less for healthier foods and speed up salt and saturated fat reduction measures, guidance group vice chair professor simon capewell said: “if salt levels in food are reduced by 5-10% a year, most consumers don’t even notice any difference in taste, their taste buds simply adjust.
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leatherhead food international (lfi) intends to tap into a very pressing technical challenge for manufacturers looking to produce low fat foods that maintain an indulgent appeal. although consumers are seeking low fat products more and more, they do not want to sacrifice taste and texture. this has therefore become a popular area of research. textual and structural change in low fat foods during chewing will be the focus of its 2008 research project, in order to provide new insight into the relationship between ingredients, microstructure and consumer perception.
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masterfoods' u-turn over its plan to reformulate its famous confectionery brands using animal-derived whey sets a precedent that will prevent any other food manufacturer from flying in the face of the global trend towards the vegetarianisation of our food. a vicious battle raged in the uk last week between masterfoods and a small, but vocal, army of vegetarians when the maker of mars, maltesers, snickers and galaxy bars decided to use rennet, animal-derived whey (taken from calves' stomachs), instead of the more costly vegetarian whey.
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as one door closes another door opens. the fie exhibition came to an end on thursday, but today marks the debut of a three day ice-cream formulation extravaganza in solingen-gräfrath, germany. run by the central college of the german confectionery industry, the zds symposium - inter-ice 2003 - will host lectures from leading ingredients companies and manufacturers including rhodia, cerestar, danisco, dmv international and nestle ice cream.
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givaudan flavours' new proprietary salt reduction system aims to help food makers develop lower salt alternatives without sacrificing flavour. the firm's tasteessentials innovation is designed to tap into the growing demand for salt-reduced products, and help manufacturers convince consumers that salt-reduced food can taste just as good. "applying scientific expertise in both biotechnology and botanical isolates, givaudan has developed the capability to significantly improve the taste profile of foods that are reduced in sodium," said hugo felix, head of givaudan's global savoury business unit.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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