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chicken innovation here to stay, says maxavor maker
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dsm has launched a new yeast extract for chicken flavours, as it predicts innovation in meat flavours will continue on the back of natural and authentic taste needs. chicken flavours have been a hot area of innovation this year, with two of the major flavour houses, iff and givaudan, both communicating new chicken ranges. coen van oorschot, product manager at dsm food specialities, explained to that the new maxavor chicken ye is a ‘step two’ flavour building block that imparts a specific culinary taste direction – either roast or boiled chicken – to an overall balanced profile. it builds on the basic ‘step one’ savoury bouillon, and could be further enhanced by ‘step three’ building blocks, which would give top notes such as spices. the customer base for maxavor chicken ye is made up of flavour houses and food manufacturers who have the in-house knowledge to work with flavour blocks themselves. van oorschot said that the ingredient taps into natural labelling trends since it is simply a yeast extract. consumer research commissioned by dsm in 2007 investigated consumer perception of yeast extracts, and concluded that most consumers are aware of yeast extract and recognize them as natural. while there is some debate as to what exactly constitutes ‘natural’, van oorschot told foodnavigator.com: “we step out by providing industry with just yeast extract. there is no doubt anymore.” the chicken taste trend authentic chicken flavours have made headlines in 2008 – and van oorschot does not expect the innovation focus to shift from this area any time soon. “chicken and beef are the biggest taste directions in the world, for savoury at least,” he said, adding that they will “definitely continue to be primary topics of innovation.” in addition to the natural and clean label need – that is, products that contain less salt and other negative nutrients – consumers are increasingly expecting good, authentic taste. “everyone wants food as good as grandma made, but in five minutes and for cheap.” making maxavor maxavor chicken ye is made with just the yeast extract and the maillard reaction. “if it is processed correctly there is no need to add anything.” the yeast strain used by dsm could not be revealed for confidentiality reasons. while the yeast extract is produced at the company’s facility in the netherlands, the building block is then made at dsm’s new factory in shanghai. last month dsm announced a 35 per cent increase in its yeast production capacity in the netherlands, citing demand from processed foods, salt reduction technologies, and the natural trend.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
11
December
2008
Category :
Fruits And Vegetables
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an assertion in new guidance from the national institute for health and clinical excellence (nice) that firms making progressive reductions in salt can simply carry on indefinitely without any technical or commercial consequences has baffled industry experts. in guidance published this morning urging the trade to eliminate ‘artificial’ trans fats, charge less for healthier foods and speed up salt and saturated fat reduction measures, guidance group vice chair professor simon capewell said: “if salt levels in food are reduced by 5-10% a year, most consumers don’t even notice any difference in taste, their taste buds simply adjust.
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leatherhead food international (lfi) intends to tap into a very pressing technical challenge for manufacturers looking to produce low fat foods that maintain an indulgent appeal. although consumers are seeking low fat products more and more, they do not want to sacrifice taste and texture. this has therefore become a popular area of research. textual and structural change in low fat foods during chewing will be the focus of its 2008 research project, in order to provide new insight into the relationship between ingredients, microstructure and consumer perception.
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masterfoods' u-turn over its plan to reformulate its famous confectionery brands using animal-derived whey sets a precedent that will prevent any other food manufacturer from flying in the face of the global trend towards the vegetarianisation of our food. a vicious battle raged in the uk last week between masterfoods and a small, but vocal, army of vegetarians when the maker of mars, maltesers, snickers and galaxy bars decided to use rennet, animal-derived whey (taken from calves' stomachs), instead of the more costly vegetarian whey.
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as one door closes another door opens. the fie exhibition came to an end on thursday, but today marks the debut of a three day ice-cream formulation extravaganza in solingen-gräfrath, germany. run by the central college of the german confectionery industry, the zds symposium - inter-ice 2003 - will host lectures from leading ingredients companies and manufacturers including rhodia, cerestar, danisco, dmv international and nestle ice cream.
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roquette is re-naming its bulk maltitol sweetener as sweetpearl, and is offering additional services to add value for customers – for no extra cost. the french company was already supplying maltitol, but the new trademark concept covers the ingredient and access to roquette’s expertise in areas such as formulation. a spokeswoman told foodnavigator.com : “sweetpearl is the maltitol by roquette but sweetpearl is more than the ingredient itself.
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givaudan flavours' new proprietary salt reduction system aims to help food makers develop lower salt alternatives without sacrificing flavour. the firm's tasteessentials innovation is designed to tap into the growing demand for salt-reduced products, and help manufacturers convince consumers that salt-reduced food can taste just as good. "applying scientific expertise in both biotechnology and botanical isolates, givaudan has developed the capability to significantly improve the taste profile of foods that are reduced in sodium," said hugo felix, head of givaudan's global savoury business unit.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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