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increased health awareness drives organic food and beverage market
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the organic food and beverage market has been predicted to surpass $86bn (€62bn) by 2009, with consumers increasingly turning 'organic' in search of health and safety in their food products. according to a new report by global industry analysts, organic foods & beverages: a global business report published this month, health and well-being is becoming increasingly prevalent on consumer priority lists, helping to spur a double-digit annual growth rate in the global organic food and beverage market. " recent outbreaks of food scares and heightened awareness of the health benefits of organically produced ingredients are thought to be behind the dramatic turn from unhealthy ingredients such as carbohydrates, fat, calories and hydrogenated oils, and the use of genetically modified organisms (gmos) in food products, among others," states the report. the major push towards healthy living has been felt most dramatically in europe and the us, with both countries holding 80 per cent of the overall world market. in the us, sales in the category are predicted to reach over $43bn (€31bn) by 2010. however, it is the asia-pacific region that is the fastest growing region, posting a 28 per cent cagr growth rate. the growing trend is of such significance that regulatory bodies across the world have come together to negotiate equivalencies of the organic programs wherein each country recognizes, and acknowledges the national organic program of other countries as an equivalent to the prevailing domestic standards, said the report. in an attempt to allow for easier trade across different countries and regions, the authorities are now co-operating together to better understand the regulatory procedures of each individual market. despite the growth in consumer demand for organic products, the market is still fairly new to such regulation. however, this is set to change as most countries attempt to discipline their organics industry on regulations issues such as product certification and labelling. the report suggests that this is an attempt to increase consumer confidence in the authenticity of organics, while protecting them, and organic farmers, from fraudulent practices. likewise, the report claims that intervention from governmental legislation is welcomed by the organic industry, as this is considered to add authenticity to the food category. with the added governmental support, and the heightened awareness and authenticity this brings, the organic food market is now expanding away from its previously held position as a 'health niche', and is going main stream in products such as chocolate, cheese and condiments. the market is apparently attempting to shed its 'uninteresting' image, with many manufacturers leveraging organics as a way to promote improved taste in their products, according to the report. another key driver of the market is also put down to increased environmental awareness, a motive that has helped the organic produce market become the largest segment in the organic foods & beverages market, which is projected to reach sales of $33bn (€23bn) by 2010. likewise, the non-diary beverage market is posting the fastest grow rate and will allegedly post a growth rate of more than 18.5 per cent in the ten-year analysis period.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
23
July
2007
Category :
Food And Health
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an assertion in new guidance from the national institute for health and clinical excellence (nice) that firms making progressive reductions in salt can simply carry on indefinitely without any technical or commercial consequences has baffled industry experts. in guidance published this morning urging the trade to eliminate ‘artificial’ trans fats, charge less for healthier foods and speed up salt and saturated fat reduction measures, guidance group vice chair professor simon capewell said: “if salt levels in food are reduced by 5-10% a year, most consumers don’t even notice any difference in taste, their taste buds simply adjust.
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leatherhead food international (lfi) intends to tap into a very pressing technical challenge for manufacturers looking to produce low fat foods that maintain an indulgent appeal. although consumers are seeking low fat products more and more, they do not want to sacrifice taste and texture. this has therefore become a popular area of research. textual and structural change in low fat foods during chewing will be the focus of its 2008 research project, in order to provide new insight into the relationship between ingredients, microstructure and consumer perception.
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masterfoods' u-turn over its plan to reformulate its famous confectionery brands using animal-derived whey sets a precedent that will prevent any other food manufacturer from flying in the face of the global trend towards the vegetarianisation of our food. a vicious battle raged in the uk last week between masterfoods and a small, but vocal, army of vegetarians when the maker of mars, maltesers, snickers and galaxy bars decided to use rennet, animal-derived whey (taken from calves' stomachs), instead of the more costly vegetarian whey.
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as one door closes another door opens. the fie exhibition came to an end on thursday, but today marks the debut of a three day ice-cream formulation extravaganza in solingen-gräfrath, germany. run by the central college of the german confectionery industry, the zds symposium - inter-ice 2003 - will host lectures from leading ingredients companies and manufacturers including rhodia, cerestar, danisco, dmv international and nestle ice cream.
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roquette is re-naming its bulk maltitol sweetener as sweetpearl, and is offering additional services to add value for customers – for no extra cost. the french company was already supplying maltitol, but the new trademark concept covers the ingredient and access to roquette’s expertise in areas such as formulation. a spokeswoman told foodnavigator.com : “sweetpearl is the maltitol by roquette but sweetpearl is more than the ingredient itself.
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givaudan flavours' new proprietary salt reduction system aims to help food makers develop lower salt alternatives without sacrificing flavour. the firm's tasteessentials innovation is designed to tap into the growing demand for salt-reduced products, and help manufacturers convince consumers that salt-reduced food can taste just as good. "applying scientific expertise in both biotechnology and botanical isolates, givaudan has developed the capability to significantly improve the taste profile of foods that are reduced in sodium," said hugo felix, head of givaudan's global savoury business unit.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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