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noni firm wins third eu novel foods approval
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the status of the noni plant as a novel food ingredient has been boosted with the manufacturer, tahitian noni, last week receiving its third european union novel food approval for the puree and concentrate forms of the fruit. the company, which makes and markets products based on the tropically-sourced morinda citrifolia or noni plant including beverages, beauty, and weight loss lines, has already received approval for its noni juice and its noni leaves under the bloc’s novel foods regulation. the novel foods approval decision of 21 april published in the journal of the european union states that: “…on the basis of the scientific assessment, it is established that the fruit puree and concentrate from morinda citrifolia (noni) complies with the criteria laid down in article 3(1) of regulation (ec) no 258/97.” europe's novel foods regulation was introduced in 1997 and requires any food or ingredient not commonly consumed in the eu prior to may 1997 to undergo safety assessment before it can be sold across the eu's 27-member bloc. it is a notoriously long-winded and unpopular process that has been much criticised by industry for stalling innovation, but the european commission has mooted that it will be simplified or streamlined or both. tahitian noni said that this latest approval took four years to complete following on from the original application it filed with the eu authorities in 2006. “this has been a long process but in the meantime the company has strengthened its position in the market with its flagship noni beverage products,” said a spokeswoman for the manufacturer who said that the first approval for the company’s noni juice opened up a completely new market for both tahitian noni and its competitors. food uses she said that with the third novel food approval the company has now covered all its food categories relevant for noni products to maintain a sustainable and competitive business. the noni puree and concentrate ingredients, as a result of this approval, can now be formulated for use in confectionery, powdered nutritional drink mixes, carbonated beverages, ice cream and sorbet, biscuits, buns, cakes and pastries, as well as whole grain breakfast cereal, jams and jellies, sweet spreads, fillings and icings, and savoury sauces, pickles, gravies, and condiments. the spokeswoman told this publication that noni can be used in such a wide range of foodstuffs due to adaptogenic properties. she added that several human clinical studies have shown beneficial effects of the fruit on the immune and cardiovascular systems, as well as demonstrating its cholesterol-lowering potential: “ whilst the fruit is known to have a strong antioxidant activity, as well as the leaves, the seeds are high in linoleic acid ." according to the company’s novel foods application, the quantity of noni fruit puree or noni juice concentrate to be included in products will be equivalent to 30 ml of morinda citrifolia fruit juice per serving. efsa findings in march last year, in a scientific opinion, the european food safety authority (efsa)’s panel on dietetic products, nutrition and allergies (nda) found the morinda citrifolia noni fruit puree and concentrate under those specified conditions had no safety issues. according to the efsa opinion, noni fruit puree will be manufactured in the same way as the juice version, while the noni fruit concentrate will also be made directly from noni fruit puree and the process is “ not expected to result in qualitative or quantitative compositional changes which might be of toxicological or nutritional relevance.” some adverse effects have been reported over the consumption of noni juice but the panel stated that the available data “ are not sufficient to establish a causal relationship between the consumption of noni juice and hepatoxicity.” however, the nda’s opinion also stated that the increasing number of case reports might indicate that some individuals have a particular sensitivity for hepatotoxic effects to noni fruit products. meanwhile, tahitian noni, which markets its products through its own online and offline channels, said that it is set to begin a market-by-market product launch of its bioactive noni beverage range in europe at the end of may.
Source :foodqualitynews.com
Date :
29
April
2010
Category :
restaurants and Food industrie
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the european food safety authority recently turned in its first health claim verdicts, rejecting eight of nine. european food regulations expert lorène courrège explains why efsa’s tough health claim approach may stifle product innovation. by setting an unworkably high standard for claims substantiation, efsa is threatening r&d not to mention health claims that have long been officially approved in many jurisdictions.
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the eu's food industry association is calling for a raft of changes to proposed laws, calling some of them unworkable and misleading, including those that would regulate additives and enzymes, flavourings, additives, chemicals and health claims. the eu has been in the process of placing the food industry under increasing regulatory control, mainly due to public concerns about safety, quality and the amount of information it receives about the products they eat.
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imperfect as they may be, the european union’s regulatory efforts in the food area have attracted the attention of regulators around the world, some of whom view what is being done in the bloc as a legislative template. in food and food supplements, like most areas of the eu legislative process, there has been a huge amount of ‘to-ing and fro-ing’ as regulators have attempted to account for the divergent interests of 27 member states plus trade, consumer and government interest groups.
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marks & spencer's commitment to remove all hydrogenated fats from its entire food range by mid 2006 suggests that awareness of trans fats has now fully hit europe. the firm is the first major retailer in the uk to place a blanket ban on hydrogenated fats, and could set in place a trend that snowballs, with consumer choice increasingly informed by health and nutritional knowledge.
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the european food safety authority has published its first series of opinions on the list of ‘general function’ health claims compiled by member states and the european commission, finding that two-thirds were currently unsubstantiated. experts on efsa’s panel on dietetic products, nutrition and allergies (nda) evaluated the scientific evidence for more than 500 claims, with the opinions to help inform future decisions of the european commission and member states concerning the authorisation of health claims.
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changes to the european novel food regulation could bring the waiting time for approval down from around three years to just one, according to european advisory service. the european commission's revision of the rule is aimed at simplifying the process and fostering industry innovation in the eu, a food is judged to be novel if it was not eaten in a significant quantity in europe before may 1997.
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the advent of new european legislation on genetically modified organisms - applicable as of last week - will hit all players in the food industry. in a bid to render the new rules clearer we have decided to take the step to publish an outline of the legislation as presented by the european commission this week. what is the eu regulatory framework for gmo authorisation? genetically modified organisms (gmos) and genetically modified micro-organisms (gmms) can be defined as organisms (and micro-organisms) in which the genetic material (dna) has been altered in a way that does not occur naturally by mating or natural recombination.
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new flake 
high 