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imagining a world where we eat less meat
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cutting back meat consumption is the new darling cause of pop stars. but if necessary environmental and health goals are to be achieved, the whole supply chain needs to be strumming along in tune. john mccartney, yoko ono and moby stepped out together on the ‘green carpet’ in june to launch the uk’s meat-free mondays campaign. over in belgium, the city of ghent has declared that public officials and school kids are to take a one-day holiday from meat eating each week. producing one kilogram of beef has the unfortunate side effect of producing 15-25kg of greenhouse gas emissions – not least because (depending on their diet) cows are notoriously windy creatures. if we are serious about meeting greenhouse gas reduction targets, meat production has a big part to play. but the environmental arguments are only half of it. a draft report from the world wildlife fund and proposed dietary guidelines from sweden have pointed out that we simply don’t need to eat as much meat as we do – and meat at every meal has grave health consequences. swedes chew through an average of 180g of meat and cured meat products a day, for instance – when just 140 g per day is sufficient to cover their iron and protein needs. reduce the excess and you’ll reduce the risk of developing certain types of cancer, says sweden’s national food administration. importantly, none of the above campaigns is calling for a wholesale switch to vegetarianism. but they are all calling a change in mindset. in the last 50 years cheap meat and plenty of it means that, in the eyes of many, a meat-free meal is no meal at all. breaking the excessive meat addiction is important for our survival as individuals, and for the planet. how should the industry be reacting? the meat and the dairy industries are making serious efforts in their own back yards to lighten their hoofprint. the british meat industry is developing a ‘roadmap’ for the whole meat supply chain that will build on developments in reducing energy and water consumption and waste reduction, for instance. retailers, too, have been working hard on farm assurance and animal welfare initiatives. these plans, as far as they go, are highly laudable. but the wwf report points out that red meat and dairy are vital to retailers’ revenue streams in the uk. this makes them “reluctant to reduce consumption amongst their customer base”. so if consumers feel good and green about eating lots of meat, the healthier eating goal falls by the wayside. radical it may sound, but if meat cuts were not cut price – if a steak became treat and not every pot had a chicken in it every night of the week – the food system could rear less and farmers still receive fair returns. if the dual goals of environment and health are to be achieved, stakeholders have got to look beyond their own backyard for the greater good. they must work together, talk together, and come up with a cohesive strategy. as i write this, i am finding it hard not to start humming ‘imagine’. we could achieve a healthier planet, populated by healthier people. macca, yoko and pals – i’m with you on this one. jess halliday is editor of award-winning website foodnavigator.com. over the past twelve years she has worked in print, broadcast and online media in both europe and the united states. if you would like to comment on this article, please email jess.halliday'at'decisionnews.com reader feedback chris anstey, managing director, chris anstey ltd: “if you’re going to hum 'imagine' - then i'm going to hum 'all we are saying, is give peas a chance'. if more pulses are eaten in place of meat, the resulting health and carbon credit would be massive.”
Source :foodqualitynews.com
Date :
27
July
2009
Category :
Meat Products
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\"as the economy took a dip in 2001, so did merger and acquisition activity in the food industry,\'\' commented catherine pfister, market analyst at the us food institute. preliminary figures from a recent report by the tracked 516 mergers and acquisitions in 2001, 125 fewer - or 20 per cent less - than were documented the previous year and the lowest level tracked since 1993. segments with the sharpest decline include: restaurant and foodservice (down 30 to 61); packaging and equipment suppliers (down 24 to 28); and food processing firms (down 26 to 146).
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signaldemand company claims that it has gained significant customer momentum and has established 14 new customers within the global food industry.further the company claims that growth is in part attributed to its expansion downstream to retailers and foodservice distributors such as wal-mart, bjs, sobeys, and sysco, and in part to its expanded set of software and service solutions. according to the company, offerings such as marketforecaster introduced last spring have gained considerable interest in the marketplace.
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american-based market researchers have shone light on some of the emerging trends that surfaced in the world’s largest consuming country, highlighting possible opportunities for australian food industry players in the years ahead. according to the culinary trend mapping report, a bi-monthly journal from packaged facts and the center for culinary development (ccd), overall themes for the year included nostalgia, healthful eating, comfort food, and distinctive regional or international flavours that offer a feel of authenticity.
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lean cuisine has enhanced their range with the development of four meal variants that each help target specific areas of nutritional concern including; protein, fibre, wholegrain and calcium. the everyday wellbeing range extends nestlé’s successful lean cuisine brand and is designed to maintain their focus on the health conscious consumer. the health and wellbeing trend may have taken a back seat over the past year while economic conditions stole the limelight, but industry analysts are predicting it to be a long lasting trend that will drive the food industry.
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new texas co-op introduces natural longhorn beef to consumers. unlike ordinary beef cattle, chisholm trail longhorns are reportedly not grain-fed and thrive without added hormones or unnecessary antibiotics. because of their natural diet and free-roaming activity, chisholm trail’s pasture-raised longhorns give a ‘leaner’ red meat than ordinary beef from factory farms, the company noted. longhorn beef is said to be served as an alternative to chicken, turkey, lamb, pork and venison.
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the us government has announced further measures to curb the spread of food-borne diseases such as e.coli just days after lawmakers approved the bill overhauling the country’s food safety system. proposals to expand e.coli testing of beef and draft guidance aimed at “minimising or eliminating” contamination of leafy greens, tomatoes and melons were highlighted on friday by hhs secretary kathleen sebelius and agriculture secretary tom vilsack.
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as a un expert urges a reduction in meat consumption to help tackle climate change, food manufacturers can help by using less meat in products and ensuring what meat they do use is reared with higher welfare standards. dr rajendra pachauri, chair of the united nations’ intergovernmental panel on climate change (ipcc) and winner of the 2007 noel peace prize, is scheduled to speak this evening at a lecture hosted by compassion in world farming (cwf).
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the us agricultural research service has launched an updated version of its flagship database that reports on the nutrients present in 6,220 food items. the nutrient database for standard reference, release 15 or sr15 for short, is the major authoritative source of food composition in the united states - both generic and brand-name food items are included. information is derived from us department of agriculture research, qualified food industry sources, usda-sponsored contracts and evaluated scientific literature.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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the nation’s 