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\"as the economy took a dip in 2001, so did merger and acquisition activity in the food industry,\'\' commented catherine pfister, market analyst at the us food institute. preliminary figures from a recent report by the tracked 516 mergers and acquisitions in 2001, 125 fewer - or 20 per cent less - than were documented the previous year and the lowest level tracked since 1993. segments with the sharpest decline include: restaurant and foodservice (down 30 to 61); packaging and equipment suppliers (down 24 to 28); and food processing firms (down 26 to 146).

the nation’s beef producers want consumers to think \"lean protein,\" as they launch a major ad campaign today (thursday). known as the beef checkoff program, the group is running print ads that pitch beef as a good source of protein and the variety of lean cuts it offers. appropriately, the ads will carry the tagline: “29 lean cuts. one powerful protein.” an ad for t-bone steak, for instance, shows a mouthwatering shot of the beef alongside grilled vegetables.

signaldemand company claims that it has gained significant customer momentum and has established 14 new customers within the global food industry.further the company claims that growth is in part attributed to its expansion downstream to retailers and foodservice distributors such as wal-mart, bjs, sobeys, and sysco, and in part to its expanded set of software and service solutions. according to the company, offerings such as marketforecaster introduced last spring have gained considerable interest in the marketplace.

lean cuisine has enhanced their range with the development of four meal variants that each help target specific areas of nutritional concern including; protein, fibre, wholegrain and calcium. the everyday wellbeing range extends nestlé’s successful lean cuisine brand and is designed to maintain their focus on the health conscious consumer. the health and wellbeing trend may have taken a back seat over the past year while economic conditions stole the limelight, but industry analysts are predicting it to be a long lasting trend that will drive the food industry.

new texas co-op introduces natural longhorn beef to consumers. unlike ordinary beef cattle, chisholm trail longhorns are reportedly not grain-fed and thrive without added hormones or unnecessary antibiotics. because of their natural diet and free-roaming activity, chisholm trail’s pasture-raised longhorns give a ‘leaner’ red meat than ordinary beef from factory farms, the company noted. longhorn beef is said to be served as an alternative to chicken, turkey, lamb, pork and venison.

the us government has announced further measures to curb the spread of food-borne diseases such as e.coli just days after lawmakers approved the bill overhauling the country’s food safety system. proposals to expand e.coli testing of beef and draft guidance aimed at “minimising or eliminating” contamination of leafy greens, tomatoes and melons were highlighted on friday by hhs secretary kathleen sebelius and agriculture secretary tom vilsack.

cutting back meat consumption is the new darling cause of pop stars. but if necessary environmental and health goals are to be achieved, the whole supply chain needs to be strumming along in tune. john mccartney, yoko ono and moby stepped out together on the ‘green carpet’ in june to launch the uk’s meat-free mondays campaign. over in belgium, the city of ghent has declared that public officials and school kids are to take a one-day holiday from meat eating each week.

as a un expert urges a reduction in meat consumption to help tackle climate change, food manufacturers can help by using less meat in products and ensuring what meat they do use is reared with higher welfare standards. dr rajendra pachauri, chair of the united nations’ intergovernmental panel on climate change (ipcc) and winner of the 2007 noel peace prize, is scheduled to speak this evening at a lecture hosted by compassion in world farming (cwf).

the us agricultural research service has launched an updated version of its flagship database that reports on the nutrients present in 6,220 food items. the nutrient database for standard reference, release 15 or sr15 for short, is the major authoritative source of food composition in the united states - both generic and brand-name food items are included. information is derived from us department of agriculture research, qualified food industry sources, usda-sponsored contracts and evaluated scientific literature.