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margin pressures to drive beverage sector convergence
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beverage companies will need to move beyond their traditional categories in terms of future mergers with increasingly health focused consumers and an unprecedented level of retail pricing pressure creating serious challenges for the sector, says a rabobank report. acquiring competitors within their core segment is becoming increasingly complicated for leading beverage manufacturers due to the tighter competition regulation and existing level of consolidation within the industry. the report convergence in the beverage sector holds that, as a result, many companies are expected to look for opportunities outside of their core segments. and the convergence process can help beverage companies improve their strategic positioning by building a strong portfolio of must-have brands across numerous segments, notes the publication. “acquisitions outside a company’s core segment can allow the company to grow revenues and improve operational efficiency in a mature market without cannibalizing existing brands and without raising anti-trust concerns,” said steven rannekleiv, executive director of rabobank’s food & agribusiness research and advisory. he also states that combining operations across segments can help reduce costs and maximise distribution efficiency. in the us the top two non-alcoholic beverage suppliers now have a 65 per cent market share, and the top three rum suppliers and top two beer suppliers now own 75 per cent and 78 per cent of their markets, respectively, according to the report. ongoing consolidation of retailers in the us, which is informing price and delivery pressures, are also driving beverage company convergence strategies, said rabobank, and in order to realize a competitive advantage, beverage makers are increasingly growing their portfolios with ‘critical’ alternative category brands, the analysts point out. there has already been a notable shift by soft drink industry leaders in this regard, with both pepsico and its major rival coca-cola diversifing into healthier product categories as consumer preferences shift towards alternatives such as energy drinks, functional waters and juices. the beverages behemoths have been buying up beverage companies, particularly in the us, as they seek to garner some of this shifting market share. last autumn saw pepsico acquire brazil’s leading coconut water company, amacoco, as part of this bid to transform its beverage portfolio towards more healthful products, while coca-cola invested in coconut water company zico only a couple of weeks after the pepsi-co acquisition. other recent pepsico buys include us-based healthy juice company naked juice, uk-based functional waters firm v water, russian juice company lebedyansky, and juice maker sandora in the ukraine. the report states that carbonated soft drink (csd) sales have been steadily losing market share to bottled water, ready-to-drink teas and other noncarbonated beverages, with csds' share of non-alcoholic beverages in the us dropping 21 per cent over a ten year period from 1998 to 2008. in the same period, state the analysts, bottled water's share grew from 4 per cent to 20 per cent. areas of convergence opportunities that the analysts envisage include ventures between global soft drinks and beer companies, large soft drink companies investing in health and wellness positioned juice and dairy segments as well as globally focused spirits firms and breweries merging.
Source :foodanddrinkeurope.com
Date :
3
June
2010
Category :
Beverages
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according the recently released 2010 wider beverages report by leading market information company nielsen; the latest trends in the australian beverage market reflects a world where people are spending more on their favourite beverages but overall consuming less. the report reviews the wider beverage market in australia, covering milk to cordial; liquor stores to corner shops. the report illustrates that there has been a decline in beverage volume sales per capita versus the same time five years ago; while conversely, the average dollar amount spent annually per capita grew from $918 per person in 2005 to $1,066 per person in 2009.
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food flavour and ingredient companies, meanwhile, have to cater for this ongoing trend and find solutions to satisfy the multitude of demographic tastes, and are increasingly faced with a specialised market where demand is more and more specific and in need of convenience. of course, flavour and ingredient firms invest a lot in surveys and in research and development to find out what exact tastes the consumer wants and will want.
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analysts and fund managers say potential predators have been reluctant to move on foster\'s, despite one of the highest-margin brewing operations in the world, because of the work needed to turn around the wine operations amid a global glut. foster\'s conceded last week that its decade-old strategy to mix beer and wine had fizzled, after total writedowns for wine that analysts estimate at up to a$3 billion, but said it will not formally split off wine until 2011.
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foster’s group, australia’s largest brewer, has announced a 4 per cent rise in profit for the full year on the back of a strong result in their beer division. the company, which continued to report wine as a laggard, saw sales up 2.7% to $4.5 billion as cub led the way. ian johnston, chief executive officer of foster’s, said the company’s transformation progress had been strong - with the separation of their wine and beer divisions going to plan.
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anheuser busch yesterday denied claims by environmental organisation greenpeace that batches of its beer, including the flagship brand budweiser, contain genetically modified (gm) materials. greenpeace, pointing to independent laboratory testing, alleges that traces of a genetically engineered strain of rice known as " liberty link" had been found in beer made at the company's eastern coast us breweries in 2006.
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carbon dioxide (co 2 ) under pressure could rise to the top in terms of alternatives to conventional heat treatments for liquids but must be used in unison with stress inducers such as modified atmosphere packaging and lower ph to render microbes ineffective and extend shelf life, claim researchers. var media_image=\"/var/plain_site/storage/images/publications/food-beverage-nutrition/foodproductiondaily.
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danisco is targeting shorter yet more efficient production times with an upgraded brewing enzyme it claims can better meet manufacturing concerns over cost output. the company claims that its laminex super 3g product can reduce lautering times by 10 per cent as part of an ongoing focus to extend processing solutions for beer makers. the new product, which is already commercially available to brewers worldwide, is officially being launched this week as a means of providing better filtration during brewing of all ‘common types’ of beer, says danisco.
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a new dairy culture can reduce the fermentation time needed for milk processing, while meeting demand for lower fat, clean label dairy products in emerging markets like eastern europe, its manufacturer claims. chr hansen says that the xpl-1 culture can enhance gel firmness by about 40 per cent, ensuring a creamier final product that is also low in fat. through this development, the company claims it can help manufacturers reduce reliance on costly dairy ingredients like milk powder, as demand continues to outgrow supply.
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ingredients supplier wild has this week opened its first beverage ingredients manufacturing site in the middle east, building on the growing demand for soft drinks in the area. wild is the first supplier of its kind to expand into the middle east. the new site, located at jebel ali free zone in dubai, will serve the markets of the gulf cooperation council, yemen, iran, iraq, levant, north africa and the indian sub-continent.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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