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wild leads the way in middle eastern beverage market
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ingredients supplier wild has this week opened its first beverage ingredients manufacturing site in the middle east, building on the growing demand for soft drinks in the area. wild is the first supplier of its kind to expand into the middle east. the new site, located at jebel ali free zone in dubai, will serve the markets of the gulf cooperation council, yemen, iran, iraq, levant, north africa and the indian sub-continent. wild has been planning the new development for four years and has invested over 100m dirhams (€18.5m) into the construction of the plant. roland klein, managing director for wild flavours middle east, said that increased speed will be a major advantage of the new site. previously, customers from this area would have to wait up to four weeks to receive their new products because of transportation times. now ingredients can be developed and delivered to its customers within a couple of days. klein said: "we have growing numbers of customers from the middle east , and being the first ingredients supplier here will mean we will catch the attention of new customers first. the middle east is an attractive market because of its climate, culture and its growing population." klein thinks other companies may follow suit and also set up sites in the middle east, and therefore is pleased that wild got there first to set the standards. "the global trend is moving away from alcoholic beverages, which are obviously not of concern here, and the water and juices markets are growing. our new developments will help build on these new patterns." the facility includes manufacturing and warehousing, with a capacity of 75,000 tons. it was inaugurated yesterday by dr hans-peter wild, chairman and owner of wild. wild said: "with the opening of our plant in jebel ali, we are establishing our solid presence in the future market of the middle east . as the first company of our industry to build here, we are providing local tailor-made product concepts, ingredients and services for our customers and partners in the region." dubai was chosen for its central location and advanced infrastructure. the company says its customers from the middle east will now benefit from local product development and shorter production lead times. wild is a privately owned supplier of natural flavour ingredients for the food and beverage industry. its product range includes flavour systems, flavours and extracts and fruit and vegetable preparations. the company also produces colours, concentrates, sweetening systems and speciality ingredients such as functional flavours and flavour keys.
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
9
November
2007
Category :
Beverages
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according the recently released 2010 wider beverages report by leading market information company nielsen; the latest trends in the australian beverage market reflects a world where people are spending more on their favourite beverages but overall consuming less. the report reviews the wider beverage market in australia, covering milk to cordial; liquor stores to corner shops. the report illustrates that there has been a decline in beverage volume sales per capita versus the same time five years ago; while conversely, the average dollar amount spent annually per capita grew from $918 per person in 2005 to $1,066 per person in 2009.
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food flavour and ingredient companies, meanwhile, have to cater for this ongoing trend and find solutions to satisfy the multitude of demographic tastes, and are increasingly faced with a specialised market where demand is more and more specific and in need of convenience. of course, flavour and ingredient firms invest a lot in surveys and in research and development to find out what exact tastes the consumer wants and will want.
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beverage companies will need to move beyond their traditional categories in terms of future mergers with increasingly health focused consumers and an unprecedented level of retail pricing pressure creating serious challenges for the sector, says a rabobank report. acquiring competitors within their core segment is becoming increasingly complicated for leading beverage manufacturers due to the tighter competition regulation and existing level of consolidation within the industry.
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analysts and fund managers say potential predators have been reluctant to move on foster\'s, despite one of the highest-margin brewing operations in the world, because of the work needed to turn around the wine operations amid a global glut. foster\'s conceded last week that its decade-old strategy to mix beer and wine had fizzled, after total writedowns for wine that analysts estimate at up to a$3 billion, but said it will not formally split off wine until 2011.
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foster’s group, australia’s largest brewer, has announced a 4 per cent rise in profit for the full year on the back of a strong result in their beer division. the company, which continued to report wine as a laggard, saw sales up 2.7% to $4.5 billion as cub led the way. ian johnston, chief executive officer of foster’s, said the company’s transformation progress had been strong - with the separation of their wine and beer divisions going to plan.
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anheuser busch yesterday denied claims by environmental organisation greenpeace that batches of its beer, including the flagship brand budweiser, contain genetically modified (gm) materials. greenpeace, pointing to independent laboratory testing, alleges that traces of a genetically engineered strain of rice known as " liberty link" had been found in beer made at the company's eastern coast us breweries in 2006.
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carbon dioxide (co 2 ) under pressure could rise to the top in terms of alternatives to conventional heat treatments for liquids but must be used in unison with stress inducers such as modified atmosphere packaging and lower ph to render microbes ineffective and extend shelf life, claim researchers. var media_image=\"/var/plain_site/storage/images/publications/food-beverage-nutrition/foodproductiondaily.
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danisco is targeting shorter yet more efficient production times with an upgraded brewing enzyme it claims can better meet manufacturing concerns over cost output. the company claims that its laminex super 3g product can reduce lautering times by 10 per cent as part of an ongoing focus to extend processing solutions for beer makers. the new product, which is already commercially available to brewers worldwide, is officially being launched this week as a means of providing better filtration during brewing of all ‘common types’ of beer, says danisco.
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a new dairy culture can reduce the fermentation time needed for milk processing, while meeting demand for lower fat, clean label dairy products in emerging markets like eastern europe, its manufacturer claims. chr hansen says that the xpl-1 culture can enhance gel firmness by about 40 per cent, ensuring a creamier final product that is also low in fat. through this development, the company claims it can help manufacturers reduce reliance on costly dairy ingredients like milk powder, as demand continues to outgrow supply.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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