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mars us adopts european-style nutrition labels
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mars is to launch a new front-of-pack labeling system on all of its chocolate, other confectionery and foods amid fresh calls in the us for a labeling overhaul. the company claims to be the first confectionery firm in the us to voluntarily introduce the guideline daily amount (gda) nutrition labeling scheme on its products, as part of its health and nutrition program. it comes after a damning report this month found that the food and drug administration (fda) was failing to crack down on false or misleading food labeling and suggested a system similar to gda. mars’ new labels, referred to as "what's inside" , are designed to help consumers quickly and easily locate key nutrition information and make informed choices about their diet. it uses the gda graphics that initially appeared in europe and was developed by the confederation of food and drink industries of the eu (ciaa). this gives specific amounts of fat, salt and sugar in a product as a percentage of the advised consumption per day and more than 50 manufacturers in the eu are now using gdas. mars said all packages will be redesigned to feature the new graphics on the front and back and this will offer “consumer-friendly, clear and easy to understand nutrition information to help consumers make informed choices at the point of purchase”. the new labels will begin appearing in december and will be found on all mars us chocolate, non-chocolate confectionery and other food products by the end of 2010. mars said the voluntary initiative was part of a global effort to lead the food industry in creating a “healthier environment”. bob gamgort, president of mars north america, said: "our redesigned labels are the latest examples of mars' commitment to health and nutrition. by providing clear, concise and understandable information to consumers about what's inside all of our products, we will help them to make informed decisions about the foods they eat. "we make every effort to go beyond what is expected of a global food company." gdas feature the calorie totals in large type on the front of the products and highlight more detailed information in an easier-to-read box on the back of the product, including calories, fat, sugar and sodium. mars’ own research earlier this year found this style and design to be the clear favorite among consumers, contributing to the best information retention rates. universal labels meanwhile there is pressure for nutrition labels in the us to be improved. earlier this month the fda was criticized by the government accountability office (gao) watchdog for failing to adequately crack down on false and misleading food labeling. to make the fda’s job easier, the gao recommended a front-of-pack labeling scheme to better convey nutritional information to consumers similar to the gda scheme voluntarily implemented by sections of the food industry in the uk, the netherlands and sweden. it said the fda should collaborate “with other federal agencies and stakeholders experienced in nutrition and health issues, to evaluate labeling approaches and options for developing a simplified, empirically valid system that conveys overall nutritional quality to mitigate labels that are misleading to consumers”. the center for science in the public interest (cspi) also petitioned the fda in 2006 to develop a universal front-of-label system about which the fda held a public hearing in 2007. but no action has been taken as yet. confectionery giant mars global sales are more than $27bn annually. its confectionery products range from chocolate, gum, mints, hard and chewy candies, with trademarks including m&m's, snickers and uncle ben’s rice. the nutrition education initiative is the latest in mars' commitment to health and nutrition. other efforts include establishing strict guidelines for marketing to children when, in february 2007, it became the first company to globally announce that it would not directly market snack foods to children under 12 years of age.
Source :Food Safety, HACCP, Food Quality, Food Microbiology, Hygiene
Date :
20
October
2008
Category :
restaurants and Food industrie
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nuts, dried fruits and confectionery firm zeina foods has boosted its cold storage capacity by 70% following a £1.7m investment in a new cold store. located opposite the family-owned firm’s factory in ossett, west yorkshire, the new 30,000 square foot purpose-built cold room now houses a selection of the company\\\'s dried fruits and nuts, middle eastern pastries and chocolate. investment in the new store has provided significant environmental benefits for zeina foods, which has been able to reduce its carbon footprint, extend the shelf-life of some products and reduce its need to outsource supply, which has often led to waste.
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by-products from food production pose a major problem to industry. foodnavigator is seeking your views on how food companies can minimise their waste and put their leftovers to good use. several factors are driving companies to take another look at their waste – not least the issue of disposal. some 4.1m tonnes of food waste coming solely from food manufacturers in the uk alone every year, according to the waste and resources action programme.
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the asia-pacific region will witness some of the biggest percentage increases in obese and overweight children in the world, finds datamonitor. research by the independent market analyst has found that in china, for example, although 15.9% of children aged between 5 and 13 are currently obese or overweight, this will rise by 9.4% year on year to 2014 as expenditure on confectionery and savoury snacks continues to soar.
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media reports have suggested that nestlé's leading chocolate brand kit kat is set to become fairtrade certified, in a move that would mirror cadbury’s recent move to fairtrade for its dairy milk chocolate. kitkat is the biggest selling chocolate bar in the uk and it sales in that country have risen 8.6 per cent since the start of the year. certification of the brand would certainly catapult the notion of fairtrade into the minds of chocolate consumers.
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flavour firm symrise has added new development labs and a sensory and consumer research centre to its site in moscow, as it aims to increase understanding of russian tastes. the russian market is regarded as one of high potential for the food industry, as earnings are going up and an emerging middle class has more to spend on novel goods. income in russia soared from an average of us$1185 per capita in 2001 to us$4803 per capita in 2007.
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new product launches for organic sweets in europe increased by a factor of six from 2006 to 2008 suggesting confectioners are starting to tap into new organic revenue streams as this burgeoning food trend spills over into confectionery. double digit growth rates for the burgeoning €25.8 billion global organic market contrast sharply with estimated market growth of just 2 per cent for the confectionery market in the uk alone.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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