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food marketers are vying harder than ever for your shopping dollar. they use any of 14,000 additives to make their products last longer, taste fresher or seem more appealing. the health effects of these compounds, especially in combination, are only gradually becoming apparent.read all the details in our four part series highlighting the worst compounds typically added to the food supply.artificial flavorslike artificial coloring, artificial flavoring is largely found in heavily processed foods and drinks.

a new partnership between a stevia supplier and a flavors and ingredients firm will speed the process of bringing low-calorie stevia-sweetened products to market, the companies claim. wild flavors has partnered with sunwin international neutraceuticals – which currently produces a stevia-derived tabletop sweetener as well as stevia extracts for the neutraceutical industry – to produce natural sweetening blends for food and beverages.

this new category is added to the new collection of chilled desserts, such as cream filled profiteroles, tiramisu, panna cotta caramel and tartufu chocolate.the new gelato category, which launched in july 2010, consist of eight italian ice cream flavors: cioccolatissimo - italian chocolate gelato with chocolate syrup and triple chocolate curls; stracciatella- italian gelato with chocolate flavored syrup decorated with chocolate curls; fragola- italian strawberry gelato with soft strawberries; vaniglia del madagascar - italian vanilla gelato with vanilla beans.

hero, an international branded consumer-foods group, is hoping to make a splash in the u.s. juice category with the introduction of fruit2day—juice that contains real pieces of fruit. the company, which already sells the product in europe, will support the launch with a tv campaign breaking this week. fruit2day comes in four varieties: cherry grape, mango peach, pineapple banana and strawberry orange; a two-pack sells for $3.

nestle continues to spy growth for its nespresso coffee machine system and brands with the inauguration today of its second production and distribution centre for the operations. the site, situated in avenches, switzerland, represents a €197m investment in premium branded beverages that nestle says makes up one of four strategic areas for company growth that include nutrition, health and wellness and luxury goods.

consumers in the us are increasingly turning to soy as a healthy choice as they constantly change their eating habits to improve nutrition, according to a study from the united soybean board. soy is popular for its potential health benefits and versatility and 85 percent of consumers view soy as healthy, the survey showed. this is an increase of 26 percentage points compared to 1997.

today marks the final time the doors of global food exhibition sial will open in 2002. as visitors continue to pour through the entrance of six exhibition halls, the popularity of this vast food show remains certain. reporting this week from the show foodnavigator.com drew the readers' attention to the 'trends and innovations area' - a display of over 500 new products selected for their originality and area where the organisers set out to offer a showcase of the latest trends in order to interpret changes currently in progression in the food industry.

from heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.a report released thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks.

a global rollout of natural beverages targeting increasingly budget-concerned consumers could be on the cards for drink maker cott following the uk launch of a new soft drink range free of artificial ingredients. a spokesperson for the company told beveragedaily.com that following the initial launch of the bare all range exclusively at uk-based retailer tesco’s domestic stores, there were possibilities for a possible global extension of the natural products.