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cott bares all for natural private label plans
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a global rollout of natural beverages targeting increasingly budget-concerned consumers could be on the cards for drink maker cott following the uk launch of a new soft drink range free of artificial ingredients. a spokesperson for the company told beveragedaily.com that following the initial launch of the bare all range exclusively at uk-based retailer tesco’s domestic stores, there were possibilities for a possible global extension of the natural products. last month, the confederation of the food and drink industries of the eu (ciaa) suggested a shift was occurring in consumer spending towards private label goods. in new findings, ciaa said the segment currently accounts for 48 per cent of traditional retailers’ products and 94 per cent of food and drinks on the shelves of discounters. amidst this consumer interest, some manufacturers suggest that the current economic climate is more favourable to innovation in private label products over branded goods. soft drink concerns in launching bare all, which the manufacturer suggests is produced from completely natural ingredients, suzanne glancy, marketing director for the range, said that the product has been devised to meet consumer concerns about soft drinks currently available on the market. in terms of the potential benefits for ‘own-brand’ manufacturers in launching more innovative types of drinks in the economic downturn, glancy claimed bare all’s own blind testing for the range favoured it over branded rival products. “[the testing showed] that it outperforms leading competitor brands, demonstrating perfectly the product’s success in achieving a delicious fruity drink, which is made from 100 per cent natural ingredients and reasonably priced,” she said. innovation tony keller, president of us innovation company tandem rain, which works with both branded and private label suppliers, last month told sister publication foodnavigator.com that private label manufacturers were being increasingly innovative in product development. “ they are not just copying – they aren’t afraid to put them on the shelf,” he said. keller added that a marginally successful private label product can be totally acceptable for manufacturers, whereas branded manufacturers will only introduce innovations that are sure to be a total success. “that leaves everything between marginally successful and totally successful open for the private label brands. that is a lot of successes,” he stated.
Source :foodanddrinkeurope.com
Date :
14
April
2009
Category :
Beverages
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food marketers are vying harder than ever for your shopping dollar. they use any of 14,000 additives to make their products last longer, taste fresher or seem more appealing. the health effects of these compounds, especially in combination, are only gradually becoming apparent.read all the details in our four part series highlighting the worst compounds typically added to the food supply.artificial flavorslike artificial coloring, artificial flavoring is largely found in heavily processed foods and drinks.
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nestle continues to spy growth for its nespresso coffee machine system and brands with the inauguration today of its second production and distribution centre for the operations. the site, situated in avenches, switzerland, represents a €197m investment in premium branded beverages that nestle says makes up one of four strategic areas for company growth that include nutrition, health and wellness and luxury goods.
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consumers in the us are increasingly turning to soy as a healthy choice as they constantly change their eating habits to improve nutrition, according to a study from the united soybean board. soy is popular for its potential health benefits and versatility and 85 percent of consumers view soy as healthy, the survey showed. this is an increase of 26 percentage points compared to 1997.
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today marks the final time the doors of global food exhibition sial will open in 2002. as visitors continue to pour through the entrance of six exhibition halls, the popularity of this vast food show remains certain. reporting this week from the show foodnavigator.com drew the readers' attention to the 'trends and innovations area' - a display of over 500 new products selected for their originality and area where the organisers set out to offer a showcase of the latest trends in order to interpret changes currently in progression in the food industry.
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from heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.a report released thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks.
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boulder canyon 
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