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partnership to speed stevia-sweetened product development
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a new partnership between a stevia supplier and a flavors and ingredients firm will speed the process of bringing low-calorie stevia-sweetened products to market, the companies claim. wild flavors has partnered with sunwin international neutraceuticals – which currently produces a stevia-derived tabletop sweetener as well as stevia extracts for the neutraceutical industry – to produce natural sweetening blends for food and beverages. wild flavors said that while other companies are ensuring they have access to a stevia supplier, it is taking a “bigger and bolder step” by investing $3m in the partnership and working together with sunwin international to produce proprietary sweetener blends for the food and beverage industry. the advent of stevia the floodgates were opened to the stevia-derived sweetener market in december, when the fda issued its first letters of non-objection for rebaudioside a, agreeing that the sweetener is generally recognized as safe (gras). two companies – merisant and cargill – received fda gras notice for their rebaudioside-a ingredients, the zero-calorie, high intensity sweetener derived from the stevia leaf, also known as reb-a or rebiana. jeff reynolds, president of sunwin international’s us subsidiary told foodnavigator-usa.com that its stevia-derived sweetener is a blend of 40 to 95 percent pure reb-a and “all-natural flavors.” “there are very pure stevia extracts but they just have different levels of reb-a,” he said. “we have an outside organization developing our gras dossiers for our stevia extracts. at their completion, i am sure we will have self affirmed gras, and then we will make a business decision at that time whether we want to take that to the fda.” customer demand wild flavors has said it expects that the partnership will allow it to incorporate stevia-derived sweeteners in its food and flavor applications at the development stage, in order to bring its customers products to market faster than if it were sourcing the sweetener elsewhere. sunwin, meanwhile, believes that the partnership will help it to branch out and attract new customers in the food and beverage industry. wild flavors’ chief operating officer kevin gavin said: “our customers have consistently recognized the value of utilizing high quality natural ingredients in the development of food and beverage products and have expressed great interest in stevia-based sweetening solutions.” synergy the companies expect that sunwin international’s technical production knowledge will combine well with wild flavors’ experience in product development and quality management. reynolds said: “sunwin international is a worldwide leader in the production of stevia, and wild flavors is a worldwide leader in the supply and development of natural and health-enhancing ingredients, flavors, colors, and innovative product concepts to the food and beverage industry. “together, we have the expertise necessary to work with companies to create stevia-sweetened products that we believe consumers will love.” sunwin international already produces its own brand of stevia-blend tabletop sweetener, onlysweet, which is available in grocery stores.
Source :Food Safety, HACCP, Food Quality, Food Microbiology, Hygiene
Date :
13
February
2009
Category :
Codiments,Desserts,food additi
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food marketers are vying harder than ever for your shopping dollar. they use any of 14,000 additives to make their products last longer, taste fresher or seem more appealing. the health effects of these compounds, especially in combination, are only gradually becoming apparent.read all the details in our four part series highlighting the worst compounds typically added to the food supply.artificial flavorslike artificial coloring, artificial flavoring is largely found in heavily processed foods and drinks.
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nestle continues to spy growth for its nespresso coffee machine system and brands with the inauguration today of its second production and distribution centre for the operations. the site, situated in avenches, switzerland, represents a €197m investment in premium branded beverages that nestle says makes up one of four strategic areas for company growth that include nutrition, health and wellness and luxury goods.
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consumers in the us are increasingly turning to soy as a healthy choice as they constantly change their eating habits to improve nutrition, according to a study from the united soybean board. soy is popular for its potential health benefits and versatility and 85 percent of consumers view soy as healthy, the survey showed. this is an increase of 26 percentage points compared to 1997.
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today marks the final time the doors of global food exhibition sial will open in 2002. as visitors continue to pour through the entrance of six exhibition halls, the popularity of this vast food show remains certain. reporting this week from the show foodnavigator.com drew the readers' attention to the 'trends and innovations area' - a display of over 500 new products selected for their originality and area where the organisers set out to offer a showcase of the latest trends in order to interpret changes currently in progression in the food industry.
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from heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow — and consumers are biting, even on some that are little more than dressed-up junk food.a report released thursday finds that even in a weak economy, people will pay a premium for products seen as preventing a health problem or providing a good alternative to sodas and empty-calorie snacks.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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