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beverage companies will need to move beyond their traditional categories in terms of future mergers with increasingly health focused consumers and an unprecedented level of retail pricing pressure creating serious challenges for the sector, says a rabobank report. acquiring competitors within their core segment is becoming increasingly complicated for leading beverage manufacturers due to the tighter competition regulation and existing level of consolidation within the industry.

french flavours firm aromatech has developed a new range of superfruit flavours that it says combines a popular taste trend with antioxidants and a connotation of health. the term 'superfruit' refers to any fruit that has a particularly high antioxidant content or is packed full of other beneficial nutrients. the category has taken off in the last few years on the wave of interest in health and wellness, and as consumers are open to trying exotic produce from far-flung places, particularly that which tastes good.

the key food sectors in australia are weathering the global recession well, the latest research from leatherhead’s global food markets shows, with frugalism far less prevalent than in most other global markets. although there are signs that consumers have begun to economise during the slowdown, many sectors reported strong growth in 2008, with 2009 sales estimates also positive. baby food sales, for example, rose 8.

it’s a common story in the beverage industry. an independent distributor works like hell to make a brand like red bull, sobe, snapple and vitaminwater a hit. then, once the middle man achieves success, the brand gets pulled away and given to a larger distributor. either that or the brand strikes a deal with coca-cola or pepsico who have their own powerful distribution networks. now the small distributor has lost one of its top sources of revenue.

the fda has given the long-awaited green light for reb a, the sweetener made from the stevia leaf, to be used in food and beverages - opening the flood gates for new product launches. the food and drug administration (fda) has concluded that it has no objection to rebiana, (reb a) at 95 percent purity or above, having gras (generally recognized as safe) status as a general purpose sweetener for food and drink, not just as a supplement.

studies reporting stevia’s photo-stability in beverages, splenda’s effect on gut bacteria, and seaweed’s potential as a salt replacer, dominated september’s headlines. coca-cola shows stevia’s photo-stability a study by scientists at coca-cola, published online in the journal of agricultural and food chemistry , reported that stevia rebaudiana (bertoni)-derived sweetener rebaudioside a does not degrade in beverages on exposure to light.

flavour industry innovators are seeking inspiration from ever more exotic superfruits like lula and camu camu, in a bid to both harness their healthy reputation and present new offerings to counter consumers' organoleptic boredom. the term 'superfruit' refers to any fruit that has a particularly high antioxidant content or is packed full of other beneficial nutrients.

uk supermarket asda has adopted a 'best of both worlds' approach to food nutrition labelling on its own-label foods, combining the food standards agency's traffic light scheme with the ciaa's (gda) guideline daily amount system. debate over the best way to present nutritional information on food products has been heated in recent times, not least because of the focus on healthier eating to reduce the burden of lifestyle-related disease such as heart disease, obesity and diabetes.

amendments to australia's food code continue, with the nation's food agency calling on companies and organisations to comment on a host of new proposals, including the addition of phytosterols to fruit juices and fruit drinks. the food standards australia new zealand (fsanz) warned, at the same time, that changes to the code will only be approved if there are "no concerns for public health and safety and that adequate and accurate information is provided to consumers.