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efsa opinion paves way for eu approval of stevia-based sweeteners
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eu approval for natural sweeteners from the stevia leaf has moved one step closer after scientists at the european food safety authority (efsa) gave them a clean bill of health. efsa has issued a positive opinion on the safety of steviol glycosides used as food additives following petitions lodged by the european stevia association (eustas), cargill and japanese firm morita, which are all seeking regulatory approval to sweeten products with stevia in europe. efsa’s opinion is in line with that of the joint fao/who expert committee on food additives (jecfa) and the us food and drug administration, approving stevia extracts with at least 95% purity of steviol glycosides. it will now be passed on to the european commission, with final eu-wide approval expected next year. eustas regulatory affairs boss carl horn said it was of “particular significance that efsa is approving the whole family of steviol glycosides that give the stevia leaf its sweetening power. this will give the food and beverage manufacturers much more freedom when formulating than if they had to only use rebaudioside a [one of the best-known steviol glycosides].” although france is the only eu member state to permit stevia-based sweeteners, with recent launches including fanta still from coca-cola, food and drink manufacturers elsewhere in the eu were already experimenting with them in a range of products so that they are ready to ‘push the button’ as soon as they gain eu approval, sarah marshall at reading scientific services (rssl) told foodmanufacture.co.uk. “companies are already coming to us for advice and support in reformulating products to use reb-a [rebaudioside a, a steviol glycoside extracted from stevia leaves].” as altering formulations of established global brands such as diet coke was risky, major customers were typically using reb-a to launch new products, she said. “it’s always easier to develop a new product with a new sweetener than reformulate an existing one, because people don’t want to mess with major brands. in terms of aftertaste, reb-a is not the best but also not the worst. it’s not as bitter as ace-k and sucralose, for example.” to help manufacturers develop new products sweetened with reb-a, rssl has also developed a new hplc method that can be used both on the raw sweetener and for finished products such as soft drinks and confectionery, said marshall. other matrices were being worked on, she said. “it is important to know how reb-a levels are affected by processing and storage.”
Source :foodnavigator.com
Date :
14
April
2010
Category :
Food And Health
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pepsico inc. plans to cut the sodium found in each serving of its key brands by one-fourth in five years, the company announced monday, as the industry deals with pressure from the government and health-conscious shoppers who want more options. the maker of frito-lay chips and pepsi drinks announced several nutrition goals monday at the start of a two-day investor conference. the company also set two goals for the next 10 years: to cut the average added sugar per serving by 25 percent and saturated fat per serving by 15 percent, in addition to adding more whole grains, fruits, vegetables and low-fat dairy into its array of products.
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consolidated sales volume is up by 9.9% to 302.9 million unit cases in 1h10 from 275.6 million unit cases in 1h09. international operations constituted 25.7% of total volume. turkey volume turkey operation’s volume was up by 10.3% to 225.2 million unit cases in 1h10. unit case volume in turkey increased by 9.9% to 137.7 million unit cases in the second quarter on the back of sustained growth in all major categories.
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kraft foods is preparing to give consumers another taste of stevia. the food giant is launching crystal light pure fitness, which it claims is “the first nationally available low-calorie fitness beverage” made using the all-natural sweetener. (stevia, also used as a sugar substitute, comes from a plant grown in south america and asia.) support includes tv plus print ads in glamour, us weekly and people magazines this month touting the drink mix’s lack of artificial ingredients.
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the live one-day event called drinks ingredients 2010 virtual conference and expo will be taking place on thursday 27 may. organised in association with beveragedaily.com and nutraingredients.com, the virtual trade show is an online event that allows visitors to network, attend conferences, and visit suppliers without having to book flights or hotels. virtual versions of trade shows and conferences are becoming increasingly popular as marketing budgets come under pressure in the recession and it companies develop new and improved platforms for online events.
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another study has linked tv viewing to increased incidence of childhood obesity, but this time the researchers also pinpoint a higher risk of the children developing hypertension. published in the december issue of the american journal of preventive medicine, the new study adds further clout to the well-documented observation that excessive television viewing harms kids' health both by encouraging sedentary activity and promoting the consumption of junk foods.
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junk food adverts targeted directly at kids must be banned if the uk is to seriously tackle the issue of childhood obesity, claims an mp. as a result, a bill has been proposed that would prohibit the marketing to children of those foods that are "detrimental to the health, well-being or educational performance" of children. these include foods that may not be exclusively children's foods, for instance crisps, sugary soft drinks and chocolate bars, but which are aggressively marketed to them.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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several of the nation\'s 
coca-