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food makers to trim 1.5 trillion calories
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several of the nation's largest food companies say they will take 1.5 trillion calories out of their products by 2015 in an effort to reduce childhood obesity.
the companies made the announcement through the healthy weight commitment foundation, a coalition of retailers, food and beverage manufacturers and industry trade associations. they pledged to reduce the calories as part of an agreement with a group of nonprofit organizations concerned with childhood obesity, first lady michelle obama said monday.
"this is precisely the kind of private sector commitment we need," said mrs. obama, who earlier this year launched her own "let's move" anti-obesity campaign.
food companies concerned about national and local efforts to raise food taxes and a rising tide of lawmakers preparing to write anti-obesity measures have publicly endorsed the first lady's message and pledged to make their foods healthier.
the industry foundation said the companies will introduce lower calorie foods, change product recipes and reduce portion sizes to achieve the goal, seeking to reduce 1 trillion of the 1.5 trillion by 2012.
mrs. obama has urged the food industry to speed up efforts to produce healthier foods and reduce marketing of unhealthy foods to children. in a speech to an industry association in march, she urged companies not to find creative ways to market products as healthy — including reducing fat and replacing it with sugar, or vice versa — but to increase nutrients as well.
to keep the companies accountable, the robert wood johnson foundation, a nonpartisan philanthropic and research organization that works to improve the nation's health, will evaluate how the groups' efforts affect the number of calories consumed by children and adolescents.
"we're confident their commitment to this cause is sincere and measurable — and thus has real potential for impact," said risa lavizzo-mourey, president and ceo of the robert wood johnson foundation. "what remains unknown is what effect it will have on efforts to prevent childhood obesity."
the healthy weight commitment foundation has more than 80 members, including general mills inc., conagra foods inc., kraft foods inc., kellogg co., coca-cola co., pepsico inc. and hershey co.
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Source : msnbc.msn.com
Date :
17
May
2010
Category :
restaurants and Food industrie
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pepsico inc. plans to cut the sodium found in each serving of its key brands by one-fourth in five years, the company announced monday, as the industry deals with pressure from the government and health-conscious shoppers who want more options. the maker of frito-lay chips and pepsi drinks announced several nutrition goals monday at the start of a two-day investor conference. the company also set two goals for the next 10 years: to cut the average added sugar per serving by 25 percent and saturated fat per serving by 15 percent, in addition to adding more whole grains, fruits, vegetables and low-fat dairy into its array of products.
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consolidated sales volume is up by 9.9% to 302.9 million unit cases in 1h10 from 275.6 million unit cases in 1h09. international operations constituted 25.7% of total volume. turkey volume turkey operation’s volume was up by 10.3% to 225.2 million unit cases in 1h10. unit case volume in turkey increased by 9.9% to 137.7 million unit cases in the second quarter on the back of sustained growth in all major categories.
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kraft foods is preparing to give consumers another taste of stevia. the food giant is launching crystal light pure fitness, which it claims is “the first nationally available low-calorie fitness beverage” made using the all-natural sweetener. (stevia, also used as a sugar substitute, comes from a plant grown in south america and asia.) support includes tv plus print ads in glamour, us weekly and people magazines this month touting the drink mix’s lack of artificial ingredients.
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the live one-day event called drinks ingredients 2010 virtual conference and expo will be taking place on thursday 27 may. organised in association with beveragedaily.com and nutraingredients.com, the virtual trade show is an online event that allows visitors to network, attend conferences, and visit suppliers without having to book flights or hotels. virtual versions of trade shows and conferences are becoming increasingly popular as marketing budgets come under pressure in the recession and it companies develop new and improved platforms for online events.
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another study has linked tv viewing to increased incidence of childhood obesity, but this time the researchers also pinpoint a higher risk of the children developing hypertension. published in the december issue of the american journal of preventive medicine, the new study adds further clout to the well-documented observation that excessive television viewing harms kids' health both by encouraging sedentary activity and promoting the consumption of junk foods.
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junk food adverts targeted directly at kids must be banned if the uk is to seriously tackle the issue of childhood obesity, claims an mp. as a result, a bill has been proposed that would prohibit the marketing to children of those foods that are "detrimental to the health, well-being or educational performance" of children. these include foods that may not be exclusively children's foods, for instance crisps, sugary soft drinks and chocolate bars, but which are aggressively marketed to them.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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eu approval for 
coca-