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pepsico inc. plans to cut the sodium found in each serving of its key brands by one-fourth in five years, the company announced monday, as the industry deals with pressure from the government and health-conscious shoppers who want more options.the maker of frito-lay chips and pepsi drinks announced several nutrition goals monday at the start of a two-day investor conference.the company also set two goals for the next 10 years: to cut the average added sugar per serving by 25 percent and saturated fat per serving by 15 percent, in addition to adding more whole grains, fruits, vegetables and low-fat dairy into its array of products.

pepsico inc. plans to cut the sodium found in each serving of its key brands by one-fourth in five years, the company announced monday, as the industry deals with pressure from the government and health-conscious shoppers who want more options. the maker of frito-lay chips and pepsi drinks announced several nutrition goals monday at the start of a two-day investor conference. the company also set two goals for the next 10 years: to cut the average added sugar per serving by 25 percent and saturated fat per serving by 15 percent, in addition to adding more whole grains, fruits, vegetables and low-fat dairy into its array of products.

several of the nation\'s largest food companies say they will take 1.5 trillion calories out of their products by 2015 in an effort to reduce childhood obesity. the companies made the announcement through the healthy weight commitment foundation, a coalition of retailers, food and beverage manufacturers and industry trade associations. they pledged to reduce the calories as part of an agreement with a group of nonprofit organizations concerned with childhood obesity, first lady michelle obama said monday.

eu approval for natural sweeteners from the stevia leaf has moved one step closer after scientists at the european food safety authority (efsa) gave them a clean bill of health. efsa has issued a positive opinion on the safety of steviol glycosides used as food additives following petitions lodged by the european stevia association (eustas), cargill and japanese firm morita, which are all seeking regulatory approval to sweeten products with stevia in europe.

kraft foods is preparing to give consumers another taste of stevia. the food giant is launching crystal light pure fitness, which it claims is “the first nationally available low-calorie fitness beverage” made using the all-natural sweetener. (stevia, also used as a sugar substitute, comes from a plant grown in south america and asia.) support includes tv plus print ads in glamour, us weekly and people magazines this month touting the drink mix’s lack of artificial ingredients.

the live one-day event called drinks ingredients 2010 virtual conference and expo will be taking place on thursday 27 may. organised in association with beveragedaily.com and nutraingredients.com, the virtual trade show is an online event that allows visitors to network, attend conferences, and visit suppliers without having to book flights or hotels. virtual versions of trade shows and conferences are becoming increasingly popular as marketing budgets come under pressure in the recession and it companies develop new and improved platforms for online events.

coca-cola co. will change the packaging on almost all its products to more prominently display certain nutritional facts amid increasing pressure on lawmakers to consider taxes on sugary sodas, which some health experts blame for rising obesity rates the effort, announced wednesday, will place calories-per-serving and servings-per-container details on the side of almost all of the soft drink maker's products sold in more than 200 countries.

another study has linked tv viewing to increased incidence of childhood obesity, but this time the researchers also pinpoint a higher risk of the children developing hypertension. published in the december issue of the american journal of preventive medicine, the new study adds further clout to the well-documented observation that excessive television viewing harms kids' health both by encouraging sedentary activity and promoting the consumption of junk foods.

junk food adverts targeted directly at kids must be banned if the uk is to seriously tackle the issue of childhood obesity, claims an mp. as a result, a bill has been proposed that would prohibit the marketing to children of those foods that are "detrimental to the health, well-being or educational performance" of children. these include foods that may not be exclusively children's foods, for instance crisps, sugary soft drinks and chocolate bars, but which are aggressively marketed to them.