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the us, the biggest food and drink market in the world, sets the trend in many product categories and recent research from leatherhead food research’s global food markets database has highlighted the likely growth areas for the year ahead. whilst retail sales growth in most food categories in the us has slowed during the current recession, there remain many areas of growth. many of the most successful new products over the last few years have focussed on offering some type of health benefit or fortification.

the key food sectors in australia are weathering the global recession well, the latest research from leatherhead’s global food markets shows, with frugalism far less prevalent than in most other global markets. although there are signs that consumers have begun to economise during the slowdown, many sectors reported strong growth in 2008, with 2009 sales estimates also positive. baby food sales, for example, rose 8.

when del monte foods appointed bill pearce as its first cmo in may 2008, the goal was to deliver category-changing marketing that would drive the organization forward, the company said at the time. going by top-line results, you could argue that he delivered. the company reported a first-quarter profit of $58.6 million, versus a year-ago loss of $10.1 million. on pearce’s watch, the company has rolled forth eye-catching campaigns, such as the “nude fruit”-themed “fruit undressed” ads—via lead consumer goods agency, smith brothers agency, pittsburgh.

new covent garden, the uk\'s largest chilled soup brand, announced a major push earlier this week with the launch of six varieties. the company, owned by singapore food industries, hopes the move will attract new customers to the fresh soup category. katy humphries caught up with new covent garden marketing manager nick munby to find out more about the group\'s plans for the sector. just-food: you\'ve announced that six new varieties will be added to your range of chilled soups.

the notion of going green, buying organic, and sourcing free trade products is gathering momentum in australia and around the world, but research released in australia suggests the added expense remains a significant deterrent. business information analysts ibisworld decided to test the theory that sustainable grocery shopping was too expensive, revealing that, while the ‘organic’ food shopping basket was 70% more expensive, there are a host of cost-effective ‘green’ options.

uk-based ingredients supplier ulrick and short has extended its range of starches and fat replacers for use in dairy desserts, custards and fruit compotes. the company’s maize and tapioca-based starch ranges, under the synergie and delyte brands, have already been developed for fat replacement in bakery products, ready meal sauces, meat products and fillings, such ganache and butter cream.

the uk government has set in motion a review of food policy and strategies with the publication of an analytical study on current and emerging food trends. among the analysis, the report found that the british diet has shifted considerably in recent history. while the origin of food is becoming a more important factor, people have been eating more pre-prepared foods in the last ten years.

europe's first whole foods market is set to open in london in two weeks' time, but the vast potential of the organic market is being curtailed by a shortage of organic produce, according to organic monitor. the us company currently has 193 outlets in its home country and in the uk, including its five fresh and wild stores in the uk. the new 80,000 sq ft store, which will take up two floors of a former department store, will open to much fan-fare on june 6.

warranted or not, it comes as no surprise to learn that there is growing concern among uk consumers over food safety. according to new research from mintel, 41 per cent of adults were concerned about the safety of food in 1997, while in 2002 this figure has risen to 44 per cent of consumers. the report revealed that there is a considerable difference in attitude between men and women with over half of women (51 per cent) worried about food safety, compared to just 36 per cent of men.