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economic blues fuel health and wellness platform
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a euromonitor international report has highlighted the rising importance of prevention of disease and unwellness as opposed to treatment in the minds of large swathes of consumers. the researcher noted health and wellness (h&w) foods and beverages grew by 64 per cent between 2002-2007, compared with 45 per cent for total packaged food and 57 per cent for hot drinks. “ is the global downturn the death knell for health and wellness?” euromonitor head of health and wellness research, ewa hudson asks rhetorically. “it most certainly is not. on the contrary, h&w is what consumers want and expect. without exception, all the major food and beverage players have adopted a long-term commitment to h&w as one of their core strategic pillars.” she noted nestlé, responsible for three per cent of global food output, had stated “if we offer better nutrition, we sell more products” and that it sought to ultimately “transform itself into a nutrition, health and wellness company”. others such as danone, coca-cola, pepsico and unilever had committed to similar strategies and were putting them in place at varying rates. danone was singled out as a health and wellness pioneer as far as the food giants go. “not only is its focus on h&w innovation, but it has also been actively divesting the parts of its portfolio which detract from the company's status as a h&w thoroughbred, such as biscuits,” hudson observed. “danone is now all about dairy, bottled water, infant and medical nutrition.” consumers had come to expect more in terms of h&w from food companies large and small and demanded benefits “ as standard rather than as a temporary add-on warranting a hefty price premium.” she cited yoghurt as food sector that had had a h&w makeover in recent years. about 35 per cent of global yoghurt sales in 2008 were functional, mostly probiotic yoghurt. the figure was 19 per cent in 1998. in asia the figure was even higher at 54 per cent. chewing gum, fats and oils, soft and hot drinks were other categories that had turned in a major way toward h&w. “although there will always be demand for no-frills economy ranges, and the recession may lead to a temporary increase in consumers opting for these, brand manufacturers cannot afford to dabble in this realm,” hudson said. “by continuing to offer h&w benefits and investing in h&w innovation, they will not only manage to evade the doom of the recession, but also ensure that they stay on a long-term growth trajectory.”
Source :Food Ingredients Food Science - Additives, Flavours, Starch
Date :
20
May
2009
Category :
Impression And Package Service
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the global functional foods market will be worth about €175 billion by 2012 – a 25 per cent jump over 2007 levels of €120bn, according to euromonitor international data. in a global health and wellness market, the researcher puts at €450bn, functional foods are the fastest growing sector and second in value to naturally healthy foods (€155bn), both now and in 2012.
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nutraingredients examines the omega-3 marketplace in the final instalment of a series that has scanned the scientific, regulatory and supply issues surrounding an ingredient that would appear to have everything. estimations vary as widely as the analysis, depending on which researcher or pundit you speak to, but omega-3 is unlikely to fade far from the public or business imagination because it has a sound grounding that is not possessed by all functional offerings: solid and voluminous scientific backing for health benefits ranging from heart and brain health to maternal and infant health, skin, joint and immune health and more a high level of public awareness and acceptance formulation diversity that means most foods and beverages are available for fortification with these facts banked, omega-3 has boomed and suppliers report buoyant sales to supplement manufacturers, food and beverage makers.
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digestive health is one of the hottest topics in the food and beverage arena, driven by innovations in product formulations and increasing awareness among consumers of the link between digestive health and immune function, according to market research firm packaged facts. in its new report, “boosting immunity through digestion,” the company reported the global retail market for probiotic/prebiotic foods and beverages topped $15 billion in 2008, a 13 percent increase over 2007.
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london—frost & sullivan presented its 2008 global food and beverage prebiotics innovation award to marigot ltd. and gtc nutrition for their partnership product concept calcilife™. the prebiotic mineral-based blend combines aquamin® calcified minerals from cork, ireland-based marigot, and nutraflora® prebiotic short-chain fructooligosaccharides (fos) from golden, colo.-based gtc nutrition. deborah cross, an industry analyst with frost & sullivan, said, “the companies have answered the needs of a growing consumer demographic by innovatively targeting nutrition and health within the developing global functional food ingredients market with their science-based combination product.
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the market predictions for omega-3 products are endlessly buoyant but a closer look at the state of play reveals very few omega-3 functional foods and beverages have moved beyond niche sales levels. launches continue coming thick and fast, but in most cases sales are lagging seriously behind. for an apparently booming sector selling itself on heart and brain health, it’s all a little strange.
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dsm's full year nutriton results show investment in innovation is rewarded with strong market position, but rising costs, high expenditure and damaging exchange rates compromised profits. in the nutrition sector, the fourth quarter's net sales increased 13 per cent, helping pull the year's sales up by 6 per cent, up to €2.5bn from €2.4bn in 2006. overall net sales for the fourth quarter grew by 8 per cent, resulting in a 5 per cent increase for the full year.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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the elderly and younger people are consuming 
the united states market for 
the 